A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World

AuthID
 P-00Z-4J2
3
Author(s)
Neves, J
·
4
Editor(s)
Reis,JL;dos Santos,JP;Del Rio Araujo,M;Reis,LP
Document Type
Proceedings Paper
Year published
2024
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 344, Pages: 401-416 (15)
Conference
International Conference on Marketing and Technologies, Icmarktech 2022, Date: 1 December 2022 through 3 December 2022, Location: Santiago De Compostela
Indexing
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85171893015
Source Identifiers
ISSN: 2190-3018
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