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Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (Vr/Ar)

AuthID
P-018-Z6D

Author(s)

Pratas, J

dos Santos, JPM

Brito, PQ

Editor(s)

Reis,JL;Gomes,LM;Bogdanovic,Z;DosSantos,JPM

Document Type

Proceedings Paper

Year published

2025

Published

in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 1 in Smart Innovation Systems and Technologies, ISSN: 2190-3018

Volume: 438, Pages: 873-895 (23)

Conference

2024 International Conference on Marketing and Technologies-Icmarktech, Date: DEC 05-07, 2024, Location: Universidade dos Acores, PORTUGAL, Host: Universidade dos Acores

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Publication Identifiers

DOI: 10.1007/978-981-96-3077-6_55

Scopus: 2-s2.0-105009286275

Wos: WOS:001600448200055

Source Identifiers

ISSN: 2190-3018

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