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Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (Vr/Ar)

AuthID
P-018-Z6D

Author(s)

Pratas, J

Marques dos Santos, JP

Brito, PQ

Editor(es)

Reis,JL;Santos,JPM;Gomes,LM;Bogdanovic,Z

Tipo de Documento

Proceedings Paper

Year published

2025

Publicado

in Smart Innovation, Systems and Technologies, ISSN: 2190-3018

Volume: 438 SIST, Páginas: 873-895 (22)

Conference

International Conference on Marketing and Technologies, Icmarktech 2024, Date: 5 December 2024 through 7 December 2024, Location: Ponta Delgada

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Publication Identifiers

DOI: 10.1007/978-981-96-3077-6_55

SCOPUS: 2-s2.0-105009286275

Source Identifiers

ISSN: 2190-3018

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Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (Vr/Ar)

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Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (Vr/Ar)

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