Publications

Beyond the Click: The Evolution of Digital Marketing and Its Ethical Dilemmas

AuthID
P-019-03J

Author(s)

Melo, D

Castro, B

Spínola, L

Brandão, L

Au Yong Oliveira, M

Editor(s)

Reis,JL;Santos,JPM;Gomes,LM;Bogdanovic,Z

Document Type

Proceedings Paper

Year published

2025

Published

in Smart Innovation, Systems and Technologies, ISSN: 2190-3018

Volume: 438 SIST, Pages: 349-363 (14)

Conference

International Conference on Marketing and Technologies, Icmarktech 2024, Date: 5 December 2024 through 7 December 2024, Location: Ponta Delgada

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Metadata
Sources

Publication Identifiers

DOI: 10.1007/978-981-96-3077-6_21

Scopus: 2-s2.0-105009286285

Source Identifiers

ISSN: 2190-3018

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