Virtual Influencers in the Metaverse: Transformative Advertising Applications for Social Change and Well-Being

AuthID
 P-01A-233
2
Author(s)
Document Type
Article in Press
Year published
2025
Published
in JOURNAL OF MARKETING COMMUNICATIONS, ISSN: 1352-7266
Pages: 1-34 (34)
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Wos®
Scopus®
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Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105016794805
Wos: WOS:001573163000001
Source Identifiers
ISSN: 1352-7266
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