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Drive the Purchase Intentions of Generation X and Z Tourists Through Marketing Activities
AuthID
P-01A-73N
4
Author(s)
da Fonseca, MJS
·
Machado Aleixo, AS
·
Sofia Teixeira, A
·
Barbosa Sousa, B
Document Type
Book Chapter
Year published
2025
Published
in
Customer Insight in Tourism
Pages: 151-161
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DOI
:
10.4324/9781003638193-16
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