Data-Driven Decision-Making in Marketing: A Systematic Literature Review of Emerging Themes and Research Gaps

AuthID
 P-01A-RW3
2
Author(s)
Document Type
Review
Year published
2025
Published
in SYSTEMS
Volume: 13, Issue: 12, Pages: 1114 (38)
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105025892990
Wos: WOS:001647220400001
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