Ai-Driven E-Commerce: Consumer Reactions, Engagement, and the Path to Brand Loyalty

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 P-01A-ZJM
1
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Book Chapter
Year published
2026
Published
in Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science - Advanced Technologies in Business, Volume I, ISSN: 3059-2038
Pages: 213-243
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ISSN: 3059-2038
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