Loyalty in Play: A Systematic Review and Empirical Analysis of the Impact of Digital Strategies on Fan Retention

AuthID
 P-01B-CGP
5
Author(s)
Pereira, MC
·
Salvador, D
·
Vaz, M
·
Ramos, L
Document Type
Book Chapter
Year published
2026
Published
in Driving Engagement and Loyalty Through Customer-Centric Digital Marketing
Pages: 283-310
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Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105030904951
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