Mario Antonio Gomes Augusto


AuthID: R-000-CVA

Confirmed Publications: 72



31
TITLE: Antecedents and outcomes of digital influencer endorsement: An exploratory study
AUTHORS: Torres, P; Augusto, M ; Matos, M;
PUBLISHED: 2019, SOURCE: PSYCHOLOGY & MARKETING, VOLUME: 36, ISSUE: 12
INDEXED IN: Scopus WOS CrossRef: 168
IN MY: ORCID | CIÊNCIAVITAE
32
TITLE: Building customers' resilience to negative information in the airline industry
AUTHORS: Augusto, M ; Godinho, P ; Torres, P;
PUBLISHED: 2019, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 50
INDEXED IN: Scopus WOS CrossRef: 18
IN MY: ORCID | CIÊNCIAVITAE
33
TITLE: Building resilience to negative information and increasing purchase intentions in a digital environment
AUTHORS: Torres, P; Augusto, M ;
PUBLISHED: 2019, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 101
INDEXED IN: Scopus WOS CrossRef: 31 Handle
IN MY: ORCID | CIÊNCIAVITAE
34
TITLE: Cultural configurations and entrepreneurial realisation
AUTHORS: Torres, P; Augusto, M ;
PUBLISHED: 2019, SOURCE: INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOUR & RESEARCH, VOLUME: 25, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef: 12
IN MY: ORCID | CIÊNCIAVITAE
35
TITLE: Drivers to equity valuation: Perpetuities or annuities approach? An application to the main European stock markets
AUTHORS: Pedro Nogueira N Reis; Mário Augusto ;
PUBLISHED: 2019, SOURCE: Journal of Business, VOLUME: 11, ISSUE: 1
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
36
TITLE: On the growth of Iberian firms: An empirical analysis
AUTHORS: Pascoal, R; Augusto, M ; Rocha, H ;
PUBLISHED: 2019, SOURCE: PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, VOLUME: 531
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID | CIÊNCIAVITAE
37
TITLE: The impact of trust and electronic word-of-mouth reviews on purchasing intention
AUTHORS: Torres, J; Torres, P; Augusto, M ;
PUBLISHED: 2019, SOURCE: International Journal of Entrepreneurship and Small Business, VOLUME: 37, ISSUE: 1
INDEXED IN: Scopus CrossRef: 5
IN MY: ORCID | CIÊNCIAVITAE
38
TITLE: Do high brand equity and very high brand equity require different conditions? An empirical study using fsQCA
AUTHORS: Torres, P; Augusto, M ; Godinho, P ;
PUBLISHED: 2018, SOURCE: International Journal of Economics and Business Research, VOLUME: 16, ISSUE: 2
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
39
TITLE: Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity
AUTHORS: Augusto, M ; Torres, P;
PUBLISHED: 2018, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 42
INDEXED IN: Scopus WOS CrossRef: 109
IN MY: ORCID | CIÊNCIAVITAE
40
TITLE: Improving consumers' willingness to pay using social media activities
AUTHORS: Torres, P; Augusto, M ; Wallace, E;
PUBLISHED: 2018, SOURCE: JOURNAL OF SERVICES MARKETING, VOLUME: 32, ISSUE: 7
INDEXED IN: Scopus WOS CrossRef: 25
IN MY: ORCID | CIÊNCIAVITAE
Page 4 of 8. Total results: 72.

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