Paulo Alexandre Botelho Rodrigues Pires
AuthID: R-000-QZS
1
TITLE: ProUban apparel brand: Functional apparel - internationalization through digital media
AUTHORS: Paulo Botelho Pires; José Duarte Santos;
PUBLISHED: 2025, SOURCE: Cases on Effective Digital Marketing for Competitive Organizations
AUTHORS: Paulo Botelho Pires; José Duarte Santos;
PUBLISHED: 2025, SOURCE: Cases on Effective Digital Marketing for Competitive Organizations
INDEXED IN: 
Scopus
Scopus2
TITLE: Integration of Online Communication Channels and Online Consumer Behavior
AUTHORS: Paulo Botelho Pires; José Duarte Santos; Pedro Quelhas de Brito ;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
AUTHORS: Paulo Botelho Pires; José Duarte Santos; Pedro Quelhas de Brito ;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
INDEXED IN: Scopus
Scopus3
TITLE: Transversal Digital Marketing Curriculum Design
AUTHORS: Pires, Paulo Botelho; Santos, Jose Duarte; de Brito, Pedro Quelhas; Delgado, Catarina ;
PUBLISHED: 2025, SOURCE: 2024 International Conference on Marketing and Technologies-ICMarkTech in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 1, VOLUME: 438
AUTHORS: Pires, Paulo Botelho; Santos, Jose Duarte; de Brito, Pedro Quelhas; Delgado, Catarina ;
PUBLISHED: 2025, SOURCE: 2024 International Conference on Marketing and Technologies-ICMarkTech in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 1, VOLUME: 438
4
TITLE: Unpacking Customer Experience in Online Shopping: Effects on Satisfaction and Loyalty Full Text
AUTHORS: Pires, Paulo Botelho; Perestrelo, Beatriz Martins; Santos, Jose Duarte;
PUBLISHED: 2025, SOURCE: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, VOLUME: 20, ISSUE: 3
AUTHORS: Pires, Paulo Botelho; Perestrelo, Beatriz Martins; Santos, Jose Duarte;
PUBLISHED: 2025, SOURCE: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, VOLUME: 20, ISSUE: 3
INDEXED IN: Scopus 
WOS
Scopus WOS5
TITLE: Navigating Global Markets Through Digital Internationalization Strategies: Catalysing Portuguese Firms' Global Expansion
AUTHORS: Paulo Botelho Pires; José Duarte Santos;
PUBLISHED: 2025
AUTHORS: Paulo Botelho Pires; José Duarte Santos;
PUBLISHED: 2025
INDEXED IN: Scopus
Scopus6
TITLE: Hyper-Personalised Marketing with Generative AI and Predictive Models: A Systematic Review. A Systematic Review
AUTHORS: Paulo Botelho Pires; José Duarte Santos; Ana Isabel Torres ;
PUBLISHED: 2025, SOURCE: Advances in Computational Intelligence and Robotics - Adapting Global Communication and Marketing Strategies to Generative AI
AUTHORS: Paulo Botelho Pires; José Duarte Santos; Ana Isabel Torres ;
PUBLISHED: 2025, SOURCE: Advances in Computational Intelligence and Robotics - Adapting Global Communication and Marketing Strategies to Generative AI
INDEXED IN: Scopus 
CrossRef
Scopus CrossRef7
TITLE: Measuring Customer Experience in E-Retail
AUTHORS: Pires, Paulo Botelho; Perestrelo, Beatriz Martins; Santos, Jose Duarte;
PUBLISHED: 2025, SOURCE: ADMINISTRATIVE SCIENCES, VOLUME: 15, ISSUE: 11
AUTHORS: Pires, Paulo Botelho; Perestrelo, Beatriz Martins; Santos, Jose Duarte;
PUBLISHED: 2025, SOURCE: ADMINISTRATIVE SCIENCES, VOLUME: 15, ISSUE: 11
INDEXED IN: Scopus WOS
Scopus WOS8
TITLE: Leveraging AI for Effective Digital Relationship Marketing
AUTHORS: José Duarte Santos; Paulo Botelho Pires; Nicholas Grigoriou;
PUBLISHED: 2024, SOURCE: Leveraging AI for Effective Digital Relationship Marketing
AUTHORS: José Duarte Santos; Paulo Botelho Pires; Nicholas Grigoriou;
PUBLISHED: 2024, SOURCE: Leveraging AI for Effective Digital Relationship Marketing
INDEXED IN: Scopus 
Openlibrary
Scopus Openlibrary