Paulo Alexandre Botelho Rodrigues Pires
AuthID: R-000-QZS
1
TITLE: Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value
AUTHORS: Torres, A; Pilar, P; Santos, JD; Pereira, IV ; Pires, PB;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
AUTHORS: Torres, A; Pilar, P; Santos, JD; Pereira, IV ; Pires, PB;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
2
TITLE: Online Shopping Experience on Satisfaction and Loyalty on Luxury Brand Websites
AUTHORS: Oliveira, R; Pereira, IV; Santos, JD; Torres, A ; Pires, PB;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
AUTHORS: Oliveira, R; Pereira, IV; Santos, JD; Torres, A ; Pires, PB;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
3
TITLE: Management and marketing for improved retail competitiveness and performance
AUTHORS: José Duarte Santos; Inês Veiga Pereira; Paulo Botelho Pires;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
AUTHORS: José Duarte Santos; Inês Veiga Pereira; Paulo Botelho Pires;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXED IN: 
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ORCID4
TITLE: Preface
AUTHORS: José Duarte Santos; Inês Veiga Pereira; Paulo Botelho Pires;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
AUTHORS: José Duarte Santos; Inês Veiga Pereira; Paulo Botelho Pires;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXED IN: Scopus
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ORCID5
TITLE: Management and Marketing for Improved Retail Competitiveness and Performance
AUTHORS: Jose Duarte Santos; Ines Veiga Pereira; Paulo Pires;
PUBLISHED: 2023
AUTHORS: Jose Duarte Santos; Ines Veiga Pereira; Paulo Pires;
PUBLISHED: 2023
INDEXED IN: 
Openlibrary
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ORCID6
TITLE: Connecting Digital Channels to Consumers' Purchase Decision-Making Process in Online Stores Full Text
AUTHORS: Pires, Paulo Botelho; Santos, Jose Duarte; de Brito, Pedro Quelhas ; Marques, David Nunes;
PUBLISHED: 2022, SOURCE: SUSTAINABILITY, VOLUME: 14, ISSUE: 21
AUTHORS: Pires, Paulo Botelho; Santos, Jose Duarte; de Brito, Pedro Quelhas ; Marques, David Nunes;
PUBLISHED: 2022, SOURCE: SUSTAINABILITY, VOLUME: 14, ISSUE: 21
7
TITLE: Determinants of purchase intention for sustainable fashion: Conceptual model. Conceptual Model
AUTHORS: Morais, CFS; Pires, PB; Delgado, C ;
PUBLISHED: 2022, SOURCE: Promoting Organizational Performance Through 5G and Agile Marketing
AUTHORS: Morais, CFS; Pires, PB; Delgado, C ;
PUBLISHED: 2022, SOURCE: Promoting Organizational Performance Through 5G and Agile Marketing
8
TITLE: Gamification in loyalty programs: Impact on intrinsic motivation and consumers' needs for competence and relatedness
AUTHORS: Oliveira, JP; Pires, PB;
PUBLISHED: 2022, SOURCE: Promoting Organizational Performance Through 5G and Agile Marketing
AUTHORS: Oliveira, JP; Pires, PB;
PUBLISHED: 2022, SOURCE: Promoting Organizational Performance Through 5G and Agile Marketing
INDEXED IN: Scopus
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ORCID