Paulo Alexandre Botelho Rodrigues Pires


AuthID: R-000-QZS

Publications Requiring Validation

1
TITLE: ProUban apparel brand: Functional apparel - internationalization through digital media
AUTHORS: Paulo Botelho Pires; José Duarte Santos;
PUBLISHED: 2025, SOURCE: Cases on Effective Digital Marketing for Competitive Organizations
INDEXED IN: Scopus
2
TITLE: Integration of Online Communication Channels and Online Consumer Behavior
AUTHORS: Paulo Botelho Pires; José Duarte Santos; Pedro Quelhas de Brito;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
INDEXED IN: Scopus
3
TITLE: Transversal Digital Marketing Curriculum Design
AUTHORS: Paulo Botelho Pires; José Duarte Santos; Pedro Quelhas de Brito; Catarina Delgado ;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 438 SIST
INDEXED IN: Scopus CrossRef
4
TITLE: Unpacking Customer Experience in Online Shopping: Effects on Satisfaction and Loyalty  Full Text
AUTHORS: Pires, Paulo Botelho; Perestrelo, Beatriz Martins; Santos, Jose Duarte;
PUBLISHED: 2025, SOURCE: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, VOLUME: 20, ISSUE: 3
INDEXED IN: Scopus WOS
5
6
TITLE: Hyper-Personalised Marketing with Generative AI and Predictive Models. A Systematic Review
AUTHORS: Paulo Botelho Pires; José Duarte Santos; Ana Isabel Torres ;
PUBLISHED: 2025, SOURCE: Advances in Computational Intelligence and Robotics - Adapting Global Communication and Marketing Strategies to Generative AI
INDEXED IN: CrossRef
7
TITLE: Internal Marketing Supported by Digital Marketing
AUTHORS: José Duarte Santos; Bruno Sousa; Paulo Botelho Pires;
PUBLISHED: 2024, SOURCE: Digital Marketing
INDEXED IN: CrossRef
IN MY: CIÊNCIAVITAE
8
TITLE: The Digital Research Revolution
AUTHORS: Anna Maria Trzaskowska; Paulo Botelho Pires; José Duarte Santos;
PUBLISHED: 2024, SOURCE: Digital Marketing
INDEXED IN: CrossRef
IN MY: CIÊNCIAVITAE
9
TITLE: Management and marketing for improved retail competitiveness and performance
AUTHORS: José Duarte Santos; Inês Veiga Pereira; Paulo Botelho Pires;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXED IN: Scopus CrossRef
IN MY: CIÊNCIAVITAE

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