Maria de Belém da Conceição Ferreira Barbosa


AuthID: R-000-SAA

Confirmed Publications: 134



11
TITLE: Religious Marketing in the Age of Digitalization and the Metaverse
AUTHORS: Belem Barbosa ; Madalena Abreu;
PUBLISHED: 2025, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
INDEXED IN: CrossRef
12
TITLE: The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands' NFTs  Full Text
AUTHORS: Sousa, Ana; Barbosa, Belem ; Fernandes, Luis Andre;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER BEHAVIOUR, VOLUME: 24, ISSUE: 6
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID
13
TITLE: The role of digital touchpoints in the five-star hospitality customer journey
AUTHORS: Camille Zabjesky; Belem Barbosa ; Sara Neves ;
PUBLISHED: 2025, SOURCE: Effective Marketing and Consumer Behavior Tactics for High-End Products
INDEXED IN: Scopus CrossRef Unpaywall
14
TITLE: The Role of Social Media in the Internationalization of B2B Companies
AUTHORS: Catarina Teixeira; Zaíla Maria Oliveira; Belem Barbosa ;
PUBLISHED: 2025, SOURCE: Marketing Strategies for the Internationalization of Businesses and Brands
INDEXED IN: Scopus CrossRef Unpaywall
15
TITLE: The role of the metaverse in the internationalization of small and medium-sized enterprises
AUTHORS: Rafaela Martins; Belem Barbosa ;
PUBLISHED: 2025, SOURCE: Journal of Small Business and Entrepreneurship, VOLUME: 38, ISSUE: 1
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID
16
TITLE: Wine tourism meets the metaverse: A case study. A Case Study
AUTHORS: Belem Barbosa ; Shalini Singh; Tuğçe Yetik; Camila Carvalho;
PUBLISHED: 2025, SOURCE: Cases on Metaverse and Consumer Experiences
INDEXED IN: Scopus CrossRef Unpaywall
17
TITLE: Women's views on empowerment in menopause-related femvertising on social media  Full Text
AUTHORS: Barbosa, Belem ; Amorim, Ana Sofia;
PUBLISHED: 2025, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 22, ISSUE: 4
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID
18
TITLE: A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention
AUTHORS: Ribeiro, Hugo; Barbosa, Belem ; Moreira, Antonio C. ; Rodrigues, Ricardo;
PUBLISHED: 2024, SOURCE: JOURNAL OF MARKETING ANALYTICS, VOLUME: 12, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 5 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
19
TITLE: Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings  Full Text
AUTHORS: Qalati, Sikandar Ali; Barbosa, Belem ; Deshwal, Pankaj;
PUBLISHED: 2024, SOURCE: SUSTAINABILITY, VOLUME: 16, ISSUE: 7
INDEXED IN: Scopus WOS CrossRef: 11
IN MY: ORCID | CIÊNCIAVITAE
20
TITLE: Contemporary trends in innovative marketing strategies
AUTHORS: Belem Barbosa ;
PUBLISHED: 2024, SOURCE: Contemporary Trends in Innovative Marketing Strategies
INDEXED IN: Scopus CrossRef: 5 Unpaywall
Page 2 of 14. Total results: 134.

footer slogan

Useful Links

Get Help

© 2026 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service