The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands' Nfts

AuthID
P-019-YZA
3
Author(s)
Sousa, A
·
Fernandes, LA
Document Type
Article
Year published
2025
Published
in JOURNAL OF CONSUMER BEHAVIOUR, ISSN: 1472-0817
Volume: 24, Issue: 6, Pages: 2897-2916 (20)
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Publication Identifiers
Scopus: 2-s2.0-105013819649
Unpaywall: 10.1002/cb.70039
Wos: WOS:001555207600001
Source Identifiers
ISSN: 1472-0817
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