Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 78



11
TITLE: Exploring ageing consumers' usage of content marketing, content typology and online brand advocacy
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
INDEXED IN: Scopus WOS CrossRef: 4 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
12
TITLE: Exploring the influence of patient testimonials on healthcare services: a social identity theory perspective
AUTHORS: Araujo, Francisca; Amélia Brandão ; Shaikh, Aijaz A.;
PUBLISHED: 2024, SOURCE: EUROPEAN BUSINESS REVIEW
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
13
TITLE: How does the consumer's positive and negative electronic word of mouth expand the retail brand experience dimensions? Lessons from IKEA and Lidl  Full Text
AUTHORS: Amélia Brandão ; Borges, Maria; Gadekar, Mahesh; Ribeirinho, Matilde;
PUBLISHED: 2024, SOURCE: INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
14
TITLE: Negative Impacts of Human-AI Interaction in Brands: A Data Mining Exploratory Approach
AUTHORS: Ricardo Snatos; Amélia Brandão ; Bruno Veloso ; José Braga de Vasconcelos;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
15
TITLE: Organizational Communication: How to Engage Internal Communication in a B2B Case Study
AUTHORS: Helena Madeira; Amélia Brandão ; Jorge Remondes;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
16
TITLE: Pre-Sales and Social Media Strategies' Role in the Customer Journey
AUTHORS: Maria Eduarda Pinto Leite; Amélia Brandão ; Jorge Remondes;
PUBLISHED: 2024, SOURCE: Digital Marketing
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
17
TITLE: Services Marketing: Where Are We Now?
AUTHORS: Amélia Brandão ; Popoli, Paolo; Remondes, Jorge;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 23
INDEXED IN: WOS
IN MY: ORCID | CIÊNCIAVITAE
18
TITLE: Sustainable Tourism e-Communication Impact on Tourism Behavior
AUTHORS: Catarina Azevedo; Mafalda Teles Roxo ; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
INDEXED IN: Scopus CrossRef: 2 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
19
TITLE: The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective
AUTHORS: Rodrigues, Clarinda; Amélia Brandão ; Billore, Soniya; Oda, Tetsuhisa;
PUBLISHED: 2024, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 31, ISSUE: 3
INDEXED IN: WOS CrossRef: 5 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
20
TITLE: The Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and Loyalty-Porto
AUTHORS: Santos, Barbara; Carvalho, Margarida; Emer, Paula; Borges, Ana Pinto ; Vieira, Bruno; Amélia Brandão ; Vieira, Elvira;
PUBLISHED: 2024, SOURCE: International Conference on Tourism, Technology and Systems (ICOTTS) in ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 2, ICOTTS 2023, VOLUME: 384
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
Page 2 of 8. Total results: 78.

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