Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 78



21
TITLE: The use of AI in government and its risks: lessons from the private sector
AUTHORS: Santos, Ricardo; Amélia Brandão ; Veloso, Bruno ; Popoli, Paolo;
PUBLISHED: 2024, SOURCE: TRANSFORMING GOVERNMENT- PEOPLE PROCESS AND POLICY
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
22
TITLE: "I will always hate you"! An investigation of the impact of anthropomorphism in online anti-brand communities
AUTHORS: Amélia Brandão ; Popoli, Paolo;
PUBLISHED: 2023, SOURCE: EUROPEAN BUSINESS REVIEW, VOLUME: 35, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 7
IN MY: ORCID | CIÊNCIAVITAE
23
TITLE: "You got a new name!" how does renaming a music festival with a brand affect the festivalgoer's purchase intention
AUTHORS: Amélia Brandão ; Gadekar, Mahesh;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF EVENT AND FESTIVAL MANAGEMENT, VOLUME: 14, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
24
TITLE: 'Your comments boost my value!' - the mediator role of emotional brand attachment between brand equity and social media engagement  Full Text
AUTHORS: Amélia Brandão ; Ramos, Aurea Silva;
PUBLISHED: 2023, SOURCE: JOURNAL OF MARKETING FOR HIGHER EDUCATION
INDEXED IN: Scopus WOS CrossRef: 6 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
25
TITLE: An analysis of the perception of brand equity among members and non-members of football teams and its influence on behavioural intentions
AUTHORS: Yves Miranda; Carlos Augusto Mulatinho de Queiroz Pedroso; Marcos Antonio Barros Filho; Rui Biscaia; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Motricidade, VOLUME: 19, ISSUE: 1
INDEXED IN: Scopus
IN MY: ORCID | CIÊNCIAVITAE
26
TITLE: CUSTOMER EXPERIENCE IN LUXURY SERVICES AND ITS BEHAVIORAL CONSEQUENCES  Full Text
AUTHORS: Amélia Brandão ; Fernandes, Sara Dias; Rodrigues, Paula ;
PUBLISHED: 2023, SOURCE: REVISTA BRASILEIRA DE MARKETING, VOLUME: 22, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 1 Unpaywall
IN MY: ORCID
27
TITLE: DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY
AUTHORS: Jitpisut Bubphapant; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
28
TITLE: EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
AUTHORS: Jitpisut Bubphapant; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
29
TITLE: Going (in)conspicuous: antecedents and moderators of luxury consumption
AUTHORS: Amélia Brandão ; Barbedo, HEM;
PUBLISHED: 2023, SOURCE: JOURNAL OF MARKETING ANALYTICS, VOLUME: 11, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 9
IN MY: ORCID | CIÊNCIAVITAE
30
TITLE: Please tell me how sustainable you are, and I'll tell you how much I value you! The impact of young consumers' motivations on luxury fashion
AUTHORS: Amélia Brandão ; Magalhaes, Francisca;
PUBLISHED: 2023, SOURCE: COGENT BUSINESS & MANAGEMENT, VOLUME: 10, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 3 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
Page 3 of 8. Total results: 78.

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