Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 60



31
TITLE: A dynamic approach to brand portfolio audit and brand architecture strategy
AUTHORS: Amélia Brandão ; Jose Carlos C Sousa; Clarinda Rodrigues;
PUBLISHED: 2020, SOURCE: EUROPEAN BUSINESS REVIEW, VOLUME: 32, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 8
IN MY: ORCID
32
TITLE: An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays
AUTHORS: Clarinda Rodrigues; Amélia Brandão ; António Filipe Teixeira Macedo; Karthikeyan Baskaran;
PUBLISHED: 2020, SOURCE: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef
IN MY: ORCID
33
TITLE: Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences
AUTHORS: Pedro Quelhas Brito ; Amélia Brandão ; Mahesh Gadekar; Sofia Castelo Branco;
PUBLISHED: 2020, SOURCE: JOURNAL OF FASHION MARKETING AND MANAGEMENT, VOLUME: 24, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 23
IN MY: ORCID
34
TITLE: DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM
AUTHORS: Amélia Brandão ; Mahesh Gadekar;
PUBLISHED: 2020, SOURCE: Global Fashion Management Conference, VOLUME: 2020
INDEXED IN: CrossRef
IN MY: ORCID
35
TITLE: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
AUTHORS: Mahesh Gadekar; Amélia Brandão ;
PUBLISHED: 2020, SOURCE: Global Fashion Management Conference, VOLUME: 2020
INDEXED IN: CrossRef
IN MY: ORCID
36
TITLE: How Consumers Respond to Editorial Communication Strategies. Is Content Marketing Replacing Publicity?
AUTHORS: Amélia Brandão ; Sara Monteiro Machado;
PUBLISHED: 2020, SOURCE: Exploring the Power of Electronic Word-of-Mouth in the Services Industry - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef
IN MY: ORCID
37
TITLE: I can't stop hating you: an anti-brand-community perspective on apple brand hate
AUTHORS: Clarinda Rodrigues; Amélia Brandão ; Paula Rodrigues ;
PUBLISHED: 2020, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: ahead-of-print, ISSUE: ahead-of-print
INDEXED IN: Scopus WOS CrossRef: 42
IN MY: ORCID
38
TITLE: Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand  Full Text
AUTHORS: Clarinda Rodrigues; Amélia Brandão ;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH
INDEXED IN: Scopus WOS CrossRef: 22
IN MY: ORCID
39
TITLE: Negative customer experience in lifestyle hotels: A netnography perspective. A Netnography Perspective
AUTHORS: Manoel Vitor Santos; Amélia Brandão ;
PUBLISHED: 2020, SOURCE: Building Consumer-Brand Relationship in Luxury Brand Management
INDEXED IN: Scopus CrossRef
IN MY: ORCID
40
TITLE: See Now, Buy Now Model: A Passport to Fashion Brand Equity
AUTHORS: Amélia Brandão ; Dourado, P; Martos, LP;
PUBLISHED: 2020, SOURCE: 12th Annual International Conference on Globalization and Higher Education in Economics and Business Administration (GEBA) in SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS, VOLUME: 67, ISSUE: SI
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
Page 4 of 6. Total results: 60.

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