I Can't Stop Hating You: an Anti-Brand-Community Perspective on Apple Brand Hate

AuthID
 P-00T-185
3
Author(s)
Rodrigues, C
·
Document Type
Article in Press
Year published
2020
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: ahead-of-print, Issue: ahead-of-print
Indexing
Wos®
Scopus®
Crossref®46
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85096451718
Wos: WOS:000592541600001
Source Identifiers
ISSN: 1061-0421
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