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Amélia Maria Pinto da Cunha Brandão
AuthID:
R-001-EX4
Publications
Confirmed
To Validate
Document Source:
All
Document Type:
All Document Types
Article (30)
Article in Press (11)
Proceedings Paper (9)
Book Chapter (8)
Review (2)
Year Start - End:
2016
2017
2018
2019
2020
2021
2022
2023
2024
-
2024
2023
2022
2021
2020
2019
2018
2017
2016
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Results:
10
20
30
40
50
Confirmed Publications: 60
41
TITLE:
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Full Text
AUTHORS:
Liliana Carvalho
;
Amélia Brandão
;
Luisa Helena Pinto
;
PUBLISHED:
2020
,
SOURCE:
JOURNAL OF MARKETING FOR HIGHER EDUCATION
INDEXED IN:
Scopus
WOS
CrossRef
:
23
IN MY:
ORCID
42
TITLE:
WHO DOES JOIN THE ANTI-BRAND COMMUNITIES ON THE INTERNET?
AUTHORS:
Amélia Brandão
; Popoli, P;
PUBLISHED:
2020
,
SOURCE:
13th Annual Conference of the EuroMed-Academy-of-Business (EuroMed) - Business Theory and Practice Across Industries and Markets
in
13TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS THEORY AND PRACTICE ACROSS INDUSTRIES AND MARKETS
INDEXED IN:
WOS
IN MY:
ORCID
43
TITLE:
Antecedents and consequences of luxury brand engagement in social media
AUTHORS:
Amélia Brandão
; Pinho, E;
Rodrigues, P
;
PUBLISHED:
2019
,
SOURCE:
Spanish Journal of Marketing - ESIC,
VOLUME:
23,
ISSUE:
2
INDEXED IN:
Scopus
CrossRef
:
39
IN MY:
ORCID
44
TITLE:
How to Use the Package in the Tobacco Products to Communicate in the Plain Pack Era?
AUTHORS:
Jorge Cidade;
Amélia Brandão
;
Gisela Alves
;
PUBLISHED:
2019
,
SOURCE:
INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA,
VOLUME:
7,
ISSUE:
13
INDEXED IN:
WOS
IN MY:
ORCID
45
TITLE:
Internationalization Strategies in Music Festivals
AUTHORS:
Amélia Brandão
; de Oliveira, RF;
PUBLISHED:
2019
,
SOURCE:
Scientific Annals of Economics and Business,
VOLUME:
66,
ISSUE:
1
INDEXED IN:
Scopus
CrossRef
:
3
IN MY:
ORCID
46
TITLE:
Internationalization Strategies in Music Festivals
AUTHORS:
Amélia Brandão
; de Oliveira, RF;
PUBLISHED:
2019
,
SOURCE:
SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS,
VOLUME:
66,
ISSUE:
Specialissue
INDEXED IN:
Scopus
WOS
IN MY:
ORCID
47
TITLE:
Is Social Media a Passport to SMEs' Foreign Market Entry?
AUTHORS:
Amélia Brandão
; Ines Faria; Mahesh Gadekar;
PUBLISHED:
2019
,
SOURCE:
SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS,
VOLUME:
66,
ISSUE:
2
INDEXED IN:
Scopus
WOS
IN MY:
ORCID
48
TITLE:
The Counterfeit Market and the Luxury Goods
AUTHORS:
Amélia Brandão
; Mahesh Gadekar;
PUBLISHED:
2019
,
SOURCE:
Fashion Industry [Working Title]
INDEXED IN:
CrossRef
:
1
IN MY:
ORCID
49
TITLE:
BUILDING AN EMOTIONAL RELATIONSHIP WITH THE CONSUMER: ANTECEDENTS AND OUTCOMES OF BRAND LOVE
AUTHORS:
Peyroteio, P;
Amélia Brandão
; Rodrigues, P;
PUBLISHED:
2018
,
SOURCE:
RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE
INDEXED IN:
WOS
IN MY:
ORCID
50
TITLE:
Business Plan: In or Out? A Holistic View of the Combination of Planning and Learning Processes when Evaluating Business Opportunities
AUTHORS:
Sandra Filipa Moreira Fernandes;
Amélia Brandão
; Carlos H.F.e.M.d Brito;
PUBLISHED:
2018
,
SOURCE:
Entrepreneurship - Development Tendencies and Empirical Approach
INDEXED IN:
CrossRef
IN MY:
ORCID
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