Building An Emotional Relationship With The Consumer: Antecedents And Outcomes Of Brand Love

AuthID
 P-00Z-GSE
3
Author(s)
Peyroteio, P
·
Rodrigues, P
3
Editor(s)
Vrontis,D;Weber,Y;Tsoukatos,E
Document Type
Proceedings Paper
Year published
2018
Published
in RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE, ISSN: 2547-8516
Pages: 1656-1658 (3)
Indexing
Wos®
Publication Identifiers
Wos: WOS:000520521200170
Source Identifiers
ISSN: 2547-8516
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