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Manuel José Serra da Fonseca

AuthID: R-001-SDS

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Confirmed Publications: 57

51

TITLE: How do we perceive advertising? Antecedents of attitudes on advertising and implications in purchase intentions. How do we perceive advertising? Antecedents of attitudes on advertising and implications in purchase intentions Full Text
AUTHORS: Ribeiro Cardoso, P ; Vieira, LH; Serra Da Fonseca, MJ ;
PUBLISHED: 2019, SOURCE: REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION, VOLUME: 10, ISSUE: 1

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52

TITLE: A escala SERVQUAL na avaliação da satisfação no sector restauração
AUTHORS: Andreia Teixeira; Manuel Fonseca ; Carolina Borges;
PUBLISHED: 2018

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53

TITLE: Viral Marketing and Exposure to Health and Risk Messages
AUTHORS: Helena Sofia Rodrigues ; Manuel José Fonseca ;
PUBLISHED: 2017, SOURCE: Oxford Research Encyclopedia of Communication

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54

TITLE: A Comunicação Integrada de Marketing no Contexto das Campanhas de Prevenção Rodoviária em Portugal e a sua Influência junto aos Jovens Condutores Full Text
AUTHORS: M.J.S Fonseca ; P.R Cardoso;
PUBLISHED: 2016, SOURCE: Comunicação & Sociedade, VOLUME: 38, ISSUE: 3

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55

TITLE: Can information be spread as a virus? viral marketing as epidemiological model Full Text
AUTHORS: Rodrigues, HS ; Fonseca, MJ ;
PUBLISHED: 2016, SOURCE: MATHEMATICAL METHODS IN THE APPLIED SCIENCES, VOLUME: 39, ISSUE: 16

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56

TITLE: The effect of drivers gender on the perception of Portuguese road safety communication campaigns Full Text
AUTHORS: HELENA SOFIA RODRIGUES ; MANUEL JOSÉ FONSECA ; PAULO RIBEIRO CARDOSO;
PUBLISHED: 2015, SOURCE: International Journal of Business and Management, VOLUME: III, ISSUE: 4

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57

TITLE: Campanhas portuguesas de prevenção rodoviária: uma análise da sua influência Full Text
AUTHORS: Paulo Ribeiro Cardoso ; Manoel José Fonseca ;
PUBLISHED: 2012, SOURCE: Verso e Reverso, VOLUME: 26, ISSUE: 62

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Page 6 of 6. Total results: 57.

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