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Manuel José Serra da Fonseca
AuthID:
R-001-SDS
Publications
Confirmed
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Document Source:
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Document Type:
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Proceedings Paper (19)
Article (12)
Book Chapter (12)
Article in Press (1)
Year Start - End:
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
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2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
Order:
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Results:
10
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Confirmed Publications: 44
1
TITLE:
Analyzing São Paulo’s Place Branding Positioning in Promotional Videos (2017–2019)
AUTHORS:
José Gabriel Andrade; Adriano Sampaio;
Jorge Esparteiro Garcia
; Álvaro Cairrão;
Manuel José Serra da Fonseca
;
PUBLISHED:
2024
,
SOURCE:
Lecture Notes in Networks and Systems,
VOLUME:
990 LNNS
INDEXED IN:
Scopus
CrossRef
IN MY:
ORCID
2
TITLE:
Marketing Plan for an Online Business: A Case Study
AUTHORS:
Yuri Souza;
Manuel José Fonseca
; Sofia Cardim;
PUBLISHED:
2024
,
SOURCE:
11th World Conference on Information Systems and Technologies, WorldCIST 2023
in
Lecture Notes in Networks and Systems,
VOLUME:
802
INDEXED IN:
Scopus
CrossRef
IN MY:
ORCID
3
TITLE:
Municipal communication, governance, and the role of the local community: A case study in Guimarães (Portugal). A Case Study in Guimarães (Portugal)
AUTHORS:
Diana Salgado Pereira;
Manuel José Serra da Fonseca
; Bruno Barbosa Sousa;
PUBLISHED:
2024
,
SOURCE:
Global Trends in Governance and Policy Paradigms
INDEXED IN:
Scopus
CrossRef
IN MY:
ORCID
4
TITLE:
Relational Marketing Applied to the Banking Sector in Portuguese Context
AUTHORS:
Cátia Rodrigues; Bruno Barbosa Sousa; Alexandrino Ribeiro;
Manuel José Fonseca
;
PUBLISHED:
2024
,
SOURCE:
Advances in Marketing, Customer Relationship Management, and E-Services - Future of Customer Engagement Through Marketing Intelligence
INDEXED IN:
CrossRef
IN MY:
ORCID
5
TITLE:
The Construction of the Brand Narrative Through the Creation of Corporate Museums
AUTHORS:
Paulo Stenzel; Victor Tavares; Bruno Barbosa Sousa;
Manuel José Fonseca
;
PUBLISHED:
2024
,
SOURCE:
International Conference on Tourism, Technology and Systems, ICOTTS 2023
in
Smart Innovation, Systems and Technologies,
VOLUME:
383
INDEXED IN:
Scopus
CrossRef
IN MY:
ORCID
6
TITLE:
The Impact of Process Automation on Employee Performance
AUTHORS:
Maria João Luz;
Manuel José Serra da Fonseca
;
Jorge Esparteiro Garcia
; José Gabriel Andrade;
PUBLISHED:
2024
,
SOURCE:
Lecture Notes in Networks and Systems,
VOLUME:
990 LNNS
INDEXED IN:
Scopus
CrossRef
IN MY:
ORCID
7
TITLE:
The Role of Digital Marketing in the Process of Musical Events’ Participation
AUTHORS:
Elvira Vieira;
Manuel Fonseca
; Ana Pinto Borges; Bruno Miguel Vieira;
PUBLISHED:
2024
,
SOURCE:
11th World Conference on Information Systems and Technologies, WorldCIST 2023
in
Lecture Notes in Networks and Systems,
VOLUME:
802
INDEXED IN:
Scopus
CrossRef
IN MY:
ORCID
8
TITLE:
Advertising and social inclusion: consumer perception and influence on purchase intention; [Publicidade e inclusão social: percepção dos consumidores e influência na intenção de compra]. perceção dos consumidores e influência na intenção de compra
Full Text
AUTHORS:
Elsa Simões; Joana Gomes de Sousa;
Manuel Fonseca
; Paulo Cardoso;
PUBLISHED:
2023
,
SOURCE:
Comunicacao Midia e Consumo,
VOLUME:
20,
ISSUE:
59
INDEXED IN:
Scopus
CrossRef
9
TITLE:
Assessing the Impacts of Internal Communication: Employer Branding and Human Resources
AUTHORS:
Fernandes, Raquel;
Sousa, Bruno Barbosa
;
Fonseca, Manuel
;
Oliveira, Jose
;
PUBLISHED:
2023
,
SOURCE:
ADMINISTRATIVE SCIENCES,
VOLUME:
13,
ISSUE:
6
INDEXED IN:
Scopus
WOS
CrossRef
:
1
IN MY:
ORCID
10
TITLE:
Effects of awareness campaigns against domestic violence: perceived efficacy, adopted behavior and word of mouth
AUTHORS:
Cardoso, Paulo Ribeiro; Jolluskin, Gloria; Paz, Laila;
Fonseca, Manuel Jose
; Silva, Isabel;
PUBLISHED:
2023
,
SOURCE:
JOURNAL OF CRIMINOLOGICAL RESEARCH POLICY AND PRACTICE,
VOLUME:
9,
ISSUE:
3-4
INDEXED IN:
Scopus
WOS
CrossRef
IN MY:
ORCID
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