Manuel José Serra da Fonseca
AuthID: R-001-SDS
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TITLE: Exploring the Effectiveness of Social Marketing on Blood Donation Engagement in Portugal
AUTHORS: Manuel José Serra da Fonseca; Sara Vieira Lopes; Jorge Esparteiro Garcia ; José Gabriel Andrade; Bruno Barbosa Sousa;
PUBLISHED: 2026, SOURCE: Lecture Notes in Networks and Systems, VOLUME: 1524 LNNS
AUTHORS: Manuel José Serra da Fonseca; Sara Vieira Lopes; Jorge Esparteiro Garcia ; José Gabriel Andrade; Bruno Barbosa Sousa;
PUBLISHED: 2026, SOURCE: Lecture Notes in Networks and Systems, VOLUME: 1524 LNNS
INDEXED IN: 
Scopus 
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Scopus CrossRef2
TITLE: Digital Innovation in Health Care: Addressing Medication Non-adherence
AUTHORS: Laxmi Bhandari; Manuel José Fonseca; António Fernandes; Jorge Esparteiro Garcia ;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
AUTHORS: Laxmi Bhandari; Manuel José Fonseca; António Fernandes; Jorge Esparteiro Garcia ;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
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TITLE: The Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaigns—an Exploratory Approach
AUTHORS: Manuel José Fonseca; Sara Lopes; Jorge Esparteiro Garcia ; Bruno Barbosa Sousa;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
AUTHORS: Manuel José Fonseca; Sara Lopes; Jorge Esparteiro Garcia ; Bruno Barbosa Sousa;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
INDEXED IN: Scopus CrossRef
Scopus CrossRef4
TITLE: From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption in a Cross-Border Context
AUTHORS: da Fonseca, Manuel Jose Serra; Rodrigues, Helena Sofia ; Sousa, Bruno Barbosa; Ribeiro, Mario Pinto;
PUBLISHED: 2025, SOURCE: ADMINISTRATIVE SCIENCES, VOLUME: 15, ISSUE: 7
AUTHORS: da Fonseca, Manuel Jose Serra; Rodrigues, Helena Sofia ; Sousa, Bruno Barbosa; Ribeiro, Mario Pinto;
PUBLISHED: 2025, SOURCE: ADMINISTRATIVE SCIENCES, VOLUME: 15, ISSUE: 7
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TITLE: The Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image
AUTHORS: Manuel José Serra da Fonseca; Bruno Barbosa Sousa; Tatiana Carvalho; Sofia Costa Teixeira;
PUBLISHED: 2025, SOURCE: Tourism and Hospitality, VOLUME: 6, ISSUE: 3
AUTHORS: Manuel José Serra da Fonseca; Bruno Barbosa Sousa; Tatiana Carvalho; Sofia Costa Teixeira;
PUBLISHED: 2025, SOURCE: Tourism and Hospitality, VOLUME: 6, ISSUE: 3
INDEXED IN: Scopus CrossRef
Scopus CrossRef6
TITLE: Drive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities
AUTHORS: Manuel José Serra da Fonseca; Ana Sofia Machado Aleixo; Andreia Sofia Teixeira; Bruno Barbosa Sousa;
PUBLISHED: 2025, SOURCE: Customer Insight in Tourism
AUTHORS: Manuel José Serra da Fonseca; Ana Sofia Machado Aleixo; Andreia Sofia Teixeira; Bruno Barbosa Sousa;
PUBLISHED: 2025, SOURCE: Customer Insight in Tourism
INDEXED IN: CrossRef
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