Manuel José Serra da Fonseca
AuthID: R-001-SDS
1
TITLE: Exploring the Effectiveness of Social Marketing on Blood Donation Engagement in Portugal
AUTHORS: Jose Serra da Fonseca, Manuel; Lopes, Sara Vieira; Garcia, Jorge Esparteiro ; Andrade, Jose Gabriel; Sousa, Bruno Barbosa;
PUBLISHED: 2026, SOURCE: 13th World Conference on Information Systems and Technologies-WORLDCIST-Annual in EMERGING TRENDS IN INFORMATION SYSTEMS AND TECHNOLOGIES, WORLDCIST 2025, VOL 5, VOLUME: 1524
AUTHORS: Jose Serra da Fonseca, Manuel; Lopes, Sara Vieira; Garcia, Jorge Esparteiro ; Andrade, Jose Gabriel; Sousa, Bruno Barbosa;
PUBLISHED: 2026, SOURCE: 13th World Conference on Information Systems and Technologies-WORLDCIST-Annual in EMERGING TRENDS IN INFORMATION SYSTEMS AND TECHNOLOGIES, WORLDCIST 2025, VOL 5, VOLUME: 1524
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TITLE: Attitudes of Generations X, Y and Z Towards Corporate Social Responsibility: Impact on Purchase Intention and Perception of Greenwashing
AUTHORS: Manuel José Serra da Fonseca; Teresa Pereira; Andreia Teixeira; Bruno Barbosa Sousa; Jorge Esparteiro Garcia ;
PUBLISHED: 2026, SOURCE: Smart Innovation, Systems and Technologies - Marketing and Smart Technologies
AUTHORS: Manuel José Serra da Fonseca; Teresa Pereira; Andreia Teixeira; Bruno Barbosa Sousa; Jorge Esparteiro Garcia ;
PUBLISHED: 2026, SOURCE: Smart Innovation, Systems and Technologies - Marketing and Smart Technologies
INDEXED IN: 
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TITLE: Digital Innovation in Health Care: Addressing Medication Non-adherence
AUTHORS: Laxmi Bhandari; Manuel José Fonseca; António Fernandes; Jorge Esparteiro Garcia ;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
AUTHORS: Laxmi Bhandari; Manuel José Fonseca; António Fernandes; Jorge Esparteiro Garcia ;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
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TITLE: The Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaigns-an Exploratory Approach
AUTHORS: Fonseca, Manuel Jose; Lopes, Sara; Garcia, Jorge Esparteiro ; Sousa, Bruno Barbosa;
PUBLISHED: 2025, SOURCE: 2024 International Conference on Marketing and Technologies-ICMarkTech in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 2, VOLUME: 439
AUTHORS: Fonseca, Manuel Jose; Lopes, Sara; Garcia, Jorge Esparteiro ; Sousa, Bruno Barbosa;
PUBLISHED: 2025, SOURCE: 2024 International Conference on Marketing and Technologies-ICMarkTech in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 2, VOLUME: 439
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TITLE: From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption in a Cross-Border Context
AUTHORS: da Fonseca, Manuel Jose Serra; Rodrigues, Helena Sofia ; Sousa, Bruno Barbosa; Ribeiro, Mario Pinto;
PUBLISHED: 2025, SOURCE: ADMINISTRATIVE SCIENCES, VOLUME: 15, ISSUE: 7
AUTHORS: da Fonseca, Manuel Jose Serra; Rodrigues, Helena Sofia ; Sousa, Bruno Barbosa; Ribeiro, Mario Pinto;
PUBLISHED: 2025, SOURCE: ADMINISTRATIVE SCIENCES, VOLUME: 15, ISSUE: 7
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TITLE: Drive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities
AUTHORS: Manuel José Serra da Fonseca; Ana Sofia Machado Aleixo; Sofia Costa Teixeira; Bruno Barbosa Sousa;
PUBLISHED: 2025, SOURCE: Customer Insight in Tourism
AUTHORS: Manuel José Serra da Fonseca; Ana Sofia Machado Aleixo; Sofia Costa Teixeira; Bruno Barbosa Sousa;
PUBLISHED: 2025, SOURCE: Customer Insight in Tourism
INDEXED IN: 
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