Toggle navigation
Publications
Researchers
Institutions
0
Sign In
Federated Authentication
(Click on the image)
Local Sign In
Password Recovery
Register
Sign In
Beatriz da Graça Luz Casais
AuthID:
R-002-SRM
Publications
Confirmed
To Validate
Document Source:
All
Document Type:
All Document Types
Article (25)
Book Chapter (24)
Proceedings Paper (13)
Article in Press (13)
Review (3)
Abstract (2)
Editorial Material (2)
Correction (1)
Book (1)
Phd Thesis (1)
Year Start - End:
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
-
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
Order:
Year Dsc
Year Asc
Cit. WOS Dsc
IF WOS Dsc
Cit. Scopus Dsc
IF Scopus Dsc
Title Asc
Title Dsc
Results:
10
20
30
40
50
Confirmed Publications: 85
81
TITLE:
A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals
AUTHORS:
Beatriz Casais
;
João F. Proença
;
PUBLISHED:
2015
,
SOURCE:
12th International Conference on Research in Advertising (ICORIA)
in
ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING
INDEXED IN:
WOS
CrossRef
:
2
IN MY:
ORCID
|
ResearcherID
|
CIÊNCIAVITAE
82
TITLE:
Communicating the Prevention of a Stigmatised Disease: a Macromarketing Perspective
AUTHORS:
Beatriz Casais
;
João F. Proença
;
PUBLISHED:
2015
,
SOURCE:
JOURNAL OF MACROMARKETING,
VOLUME:
35,
ISSUE:
1
INDEXED IN:
WOS
IN MY:
ORCID
|
ResearcherID
|
CIÊNCIAVITAE
83
TITLE:
Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries
AUTHORS:
Beatriz d G Luz Casais
;
PUBLISHED:
2015
INDEXED IN:
Handle
84
TITLE:
The Gap between Theory and Practice in Social Marketing: A Research about the Use of Positive and Negative Appeals in European Television Advertising Preventing HIV/AIDS
AUTHORS:
Beatriz Casais
;
João F. Proença
;
PUBLISHED:
2015
,
SOURCE:
JOURNAL OF MACROMARKETING,
VOLUME:
35,
ISSUE:
1
INDEXED IN:
WOS
IN MY:
ORCID
|
ResearcherID
|
CIÊNCIAVITAE
85
TITLE:
Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal
Full Text
AUTHORS:
Casais, B
;
João F. Proença
;
PUBLISHED:
2012
,
SOURCE:
Health Marketing Quarterly,
VOLUME:
29,
ISSUE:
3
INDEXED IN:
Scopus
CrossRef
:
14
IN MY:
ORCID
|
ResearcherID
|
CIÊNCIAVITAE
Add to Marked List
Check All
Export
×
Publication Export Settings
BibTex
EndNote
APA
CSV
PDF
Export Preview
Print
×
Publication Print Settings
HTML
PDF
Print Preview
Page 9 of 9. Total results: 85.
<<
<
1
2
3
4
5
6
7
8
9
>
>>
×
Select Source
This publication has:
2 records from
ISI
2 records from
SCOPUS
2 records from
DBLP
2 records from
Unpaywall
2 records from
Openlibrary
2 records from
Handle
2 records from
DataCite
Please select which records must be used by Authenticus!
×
Preview Publications
© 2025 CRACS & Inesc TEC - All Rights Reserved
Privacy Policy
|
Terms of Service
