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Beatriz da Graça Luz Casais

AuthID: R-002-SRM

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Confirmed Publications: 90

81

TITLE: Keeping Exclusivity in An E-Commerce Environment: The case of Farfetch.com and the market of luxury clothes
AUTHORS: Irina Balasyan; Beatriz Casais ;
PUBLISHED: 2018, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 4

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82

TITLE: Social advertisements for public health and epidemic dynamics: A study based on HIV/AIDS prevention television advertisements in four European countries. A study based on HIV/AIDS prevention television advertisements in four European countries
AUTHORS: Casais, B ; João F. Proença ;
PUBLISHED: 2018, SOURCE: JOURNAL OF SOCIAL MARKETING, VOLUME: 8, ISSUE: 4

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83

TITLE: A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago
AUTHORS: Bruno Sousa; Beatriz G L Casais ; Alexandra Malheiro; Cláudia Simões;
PUBLISHED: 2017

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84

TITLE: Relacionamentos na qualidade percebida do Ensino Superior Politécnico: um estudo exploratório
AUTHORS: Carla Igreja; Andreia S d C Teixeira; Beatriz G L Casais ;
PUBLISHED: 2017

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85

TITLE: The effects of price promotions on online user reviews
AUTHORS: Nuno Moutinho; Beatriz Casais ; Bruno Sista;
PUBLISHED: 2016

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86

TITLE: A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals
AUTHORS: Beatriz Casais ; João F. Proença ;
PUBLISHED: 2015, SOURCE: 12th International Conference on Research in Advertising (ICORIA) in ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING

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87

TITLE: Communicating the Prevention of a Stigmatised Disease: a Macromarketing Perspective
AUTHORS: Beatriz Casais ; João F. Proença ;
PUBLISHED: 2015, SOURCE: JOURNAL OF MACROMARKETING, VOLUME: 35, ISSUE: 1

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88

TITLE: Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries
AUTHORS: Beatriz d G Luz Casais ;
PUBLISHED: 2015

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89

TITLE: The Gap between Theory and Practice in Social Marketing: A Research about the Use of Positive and Negative Appeals in European Television Advertising Preventing HIV/AIDS
AUTHORS: Beatriz Casais ; João F. Proença ;
PUBLISHED: 2015, SOURCE: JOURNAL OF MACROMARKETING, VOLUME: 35, ISSUE: 1

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90

TITLE: Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal Full Text
AUTHORS: Casais, B ; João F. Proença ;
PUBLISHED: 2012, SOURCE: Health Marketing Quarterly, VOLUME: 29, ISSUE: 3

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