Manuel Sousa Pereira


AuthID: R-002-SS1

Confirmed Publications: 67



11
TITLE: From personalisation to satisfaction: New communication strategies in web marketing. New Communication Strategies in Web Marketing
AUTHORS: Jorge Figueiredo; Isabel Oliveira ; Sérgio Silva; Margarida Pocinho ; António Cardoso ; Manuel Sousa Pereira ;
PUBLISHED: 2024, SOURCE: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
12
TITLE: REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY
AUTHORS: Maria Nascimento Cunha; Manuel Sousa Pereira ; António Cardoso; Jorge Figueiredo; Isabel Oliveira ;
PUBLISHED: 2024, SOURCE: Geojournal of Tourism and Geosites, VOLUME: 53, ISSUE: 2
INDEXED IN: Scopus CrossRef: 5 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
13
TITLE: REVOLUTIONIZING LUXURY: THE ROLE OF AI AND MACHINE LEARNING IN ENHANCING MARKETING STRATEGIES WITHIN THE TOURISM AND HOSPITALITY LUXURY SECTORS  Full Text
AUTHORS: Maria Nascimento Cunha; Manuel Sousa Pereira ; António Cardoso; Jorge Figueiredo; Isabel Oliveira;
PUBLISHED: 2024, SOURCE: Geojournal of Tourism and Geosites, VOLUME: 55, ISSUE: 3
INDEXED IN: Scopus CrossRef: 4
IN MY: ORCID | CIÊNCIAVITAE
14
TITLE: Screening the Digital Landscape: Generation Z Insights into Employee Perceptions of Social Media Use in the Workplace
AUTHORS: Maria Nascimento Cunha; Silvia Costa Pinto; Manuel Sousa Pereira ;
PUBLISHED: 2024, SOURCE: European Journal of Management Issues, VOLUME: 32, ISSUE: 1
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
15
TITLE: Studies on the Intersection of Marketing and Design: Trends and Impacts on Consumer Behaviour
AUTHORS: Teixeira, Sandrina; Lima, Ana; do Valle, Luisa; Remondes, Jorge; Manuel Sousa Pereira ;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 14
INDEXED IN: WOS
IN MY: ORCID | CIÊNCIAVITAE
16
TITLE: The Digitalization of the Event Industry - Mobile and Internet Applications as a Tool to Improve Event Communication and Experiences: A Case Study of a French Event App Start-Up
AUTHORS: Cardoso, Antonio ; Garcia, Jorge Esparteiro ; Manuel Sousa Pereira ; Nasri, Stecy;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS DBLP CrossRef Unpaywall
IN MY: ORCID | DBLP | CIÊNCIAVITAE
17
TITLE: The Impact of Covid-19 on Consumer Behavior in the Food VS Clothing Sectors
AUTHORS: Manuel Sousa Pereira ; António Cardoso ; Eduarda Graça; Ana Leal; Álvaro Cairrão;
PUBLISHED: 2024, SOURCE: 7th International Conference on Tourism Research, ICTR 2024 in Proceedings of the International Conference on Tourism Research, VOLUME: 7, ISSUE: 1
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
18
TITLE: The Influence of Digital Influencers on Generation Y's Adoption of Fintech Banking Services in Brazil  Full Text
AUTHORS: Cardoso, Antonio ; Manuel Sousa Pereira ; Silva, Amandio; Souza, Andre; Oliveira, Isabel; Figueiredo, Jorge;
PUBLISHED: 2024, SOURCE: SUSTAINABILITY, VOLUME: 16, ISSUE: 21
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID | CIÊNCIAVITAE
19
TITLE: The Influence of In-Store Music on the Consumer's Shopping Experience
AUTHORS: Manuel Sousa Pereira ; Cardoso, Antonio ; Fonseca, Manuel Jose ; Borges, Joana; Pereira, Bruno; Carvalho, Tatiana;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS DBLP CrossRef
IN MY: ORCID | DBLP | CIÊNCIAVITAE
20
TITLE: The Influence of Social Networks on the Purchasing Behavior of Wine Consumers in Portugal
AUTHORS: Manuel Sousa Pereira ; Eulália Silva; Paula Oliveira; Alvaro Cairrão ;
PUBLISHED: 2024, SOURCE: European Conference on Social Media, VOLUME: 11, ISSUE: 1
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 2 of 7. Total results: 67.

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