ProfileOfResearchers

Identified 4

1

TITLE: When Less Is More: Content Strategies for Subscription Video on Demand Full Text
AUTHORS: de Matos, Miguel Godinho; Mamadehussene, Samir; Ferreira, Pedro;
PUBLISHED: 2025, SOURCE: MARKETING SCIENCE

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WOS

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2

TITLE: Prime-Time Any Time: The Effect of Time-Shifted TV on Media Consumption
AUTHORS: Rodrigo Belo; Miguel Godinho de Matos; Pedro Ferreira;
PUBLISHED: 2013, SOURCE: SSRN Electronic Journal - SSRN Journal

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3

TITLE: The Impact of Likes on the Sales of Movies in Video-on-Demand: A Randomized Experiment
AUTHORS: Miguel Godinho de Matos; Pedro Ferreira; Michael D Smith; Rahul Telang;
PUBLISHED: 2013, SOURCE: SSRN Electronic Journal - SSRN Journal

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4

TITLE: Is Viral Marketing Worth the Trouble? - Evidence from the Diffusion of the iPhone 3G over a Large Social Network
AUTHORS: Miguel Godinho de Matos; Pedro Ferreira; David Krackhardt;
PUBLISHED: 2012, SOURCE: SSRN Electronic Journal - SSRN Journal

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