1
TITLE: Evaluation of Consumer Masstige Brand Relationship Between Generations  Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
INDEXED IN: Scopus CrossRef
IN MY: ORCID
2
TITLE: Mindfulness as a mediating mechanism between health importance and positive mental well-being
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
3
TITLE: Perceived freshness and the intention to repurchase fresh food products online
AUTHORS: Ferreira, Daniel; Barbosa, Belem; Sousa, Ana;
PUBLISHED: 2025, SOURCE: EUROMED JOURNAL OF BUSINESS
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
4
TITLE: Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID
5
TITLE: Consumers' attitudes on downscale extensions of a luxury automotive brand
AUTHORS: Pedrosa, Gabriel; Nobre, Helena; Sousa, Ana;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
6
TITLE: How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality  Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Jorge Lopes; Ana Pinto Borges ;
PUBLISHED: 2024, SOURCE: Journal of Brand Strategy, VOLUME: 12, ISSUE: 4
INDEXED IN: Scopus CrossRef
7
TITLE: Understanding masstige wine brands' potential for consumer-brand relationships
AUTHORS: Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto ; Ramos, Paulo Matos Graca ;
PUBLISHED: 2024, SOURCE: EUROPEAN BUSINESS REVIEW
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
8
TITLE: World heritage brand: the importance of trust and authenticity to visitors' perceived world heritage site value
AUTHORS: Sousa, Ana; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: JOURNAL OF CULTURAL HERITAGE MANAGEMENT AND SUSTAINABLE DEVELOPMENT
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
9
TITLE: Brand Experience and Brand Equity: A Review and Future Research Agenda.
AUTHORS: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 22
INDEXED IN: WOS
10
TITLE: What's on the menu?: How celebrity chef brands create happiness
AUTHORS: Rodrigues, Paula ; Brochado, Ana; Sousa, Ana; Borges, Ana Pinto ; Barbosa, Isabel ;
PUBLISHED: 2023, SOURCE: EUROPEAN JOURNAL OF MARKETING
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID
Page 1 of 2. Total results: 12.