1
TITLE: Evaluation of Consumer Masstige Brand Relationship Between Generations  Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
INDEXED IN: Scopus CrossRef
IN MY: ORCID
2
TITLE: Mindfulness as a mediating mechanism between health importance and positive mental well-being
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
3
TITLE: Perceived freshness and the intention to repurchase fresh food products online
AUTHORS: Ferreira, Daniel; Barbosa, Belem ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: EUROMED JOURNAL OF BUSINESS
INDEXED IN: Scopus WOS CrossRef: 5 Unpaywall
IN MY: ORCID
4
TITLE: Cryptocurrencies in Portugal: trust and adoption among young adults
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Brochado, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF BANK MARKETING
INDEXED IN: Scopus WOS CrossRef
5
TITLE: The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands' NFTs  Full Text
AUTHORS: Sousa, Ana; Barbosa, Belem ; Fernandes, Luis Andre;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER BEHAVIOUR, VOLUME: 24, ISSUE: 6
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID
6
TITLE: The Role of Authenticity in Shaping Consumer-Brand Relationships and Recommendations in the Sports Industry  Full Text
AUTHORS: Rodrigues, Paula ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
7
TITLE: From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
AUTHORS: Rodrigues, Paula; Brochado, Ana; Sousa, Ana; Junaid, Muhammad; Borges, Ana Pinto ;
PUBLISHED: 2025, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
INDEXED IN: WOS CrossRef
IN MY: ORCID
8
TITLE: The Effect of Authenticity Perceptions of Architectural Heritage on the Intention to Visit Cities
AUTHORS: Ana Sousa; Helena Nobre; Paula Cristina Lopes Rodrigues;
PUBLISHED: 2025, SOURCE: Advances in Science, Technology and Innovation, VOLUME: Part F1178
INDEXED IN: Scopus CrossRef
IN MY: ORCID
9
TITLE: Factors influencing fan token purchase intent in sports fandom  Full Text
AUTHORS: Marques, Fernando; Sousa, Ana; Barbosa, Belem ;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
INDEXED IN: WOS CrossRef Unpaywall
IN MY: ORCID
10
TITLE: Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands  Full Text
AUTHORS: Paula Cristina Lopes Rodrigues; Ana Sousa; Anna Carolina Boechat; Ana Pinto Borges ;
PUBLISHED: 2025, SOURCE: Contemporary Management Research, VOLUME: 21, ISSUE: 1
INDEXED IN: Scopus CrossRef
IN MY: ORCID
Page 1 of 2. Total results: 20.