Ana Daniela Ferreira Antunes de Sousa
AuthID: R-00K-H8E
1
TITLE: Evaluation of Consumer Masstige Brand Relationship Between Generations Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
2
TITLE: Mindfulness as a mediating mechanism between health importance and positive mental well-being
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
3
TITLE: Perceived freshness and the intention to repurchase fresh food products online
AUTHORS: Ferreira, Daniel; Barbosa, Belem ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: EUROMED JOURNAL OF BUSINESS
AUTHORS: Ferreira, Daniel; Barbosa, Belem ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: EUROMED JOURNAL OF BUSINESS
4
TITLE: The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands' NFTs Full Text
AUTHORS: Sousa, Ana; Barbosa, Belem; Fernandes, Luis Andre;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER BEHAVIOUR
AUTHORS: Sousa, Ana; Barbosa, Belem; Fernandes, Luis Andre;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER BEHAVIOUR
5
TITLE: The Role of Authenticity in Shaping Consumer-Brand Relationships and Recommendations in the Sports Industry Full Text
AUTHORS: Rodrigues, Paula ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
AUTHORS: Rodrigues, Paula ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
6
TITLE: From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
AUTHORS: Rodrigues, Paula; Brochado, Ana; Sousa, Ana; Junaid, Muhammad; Borges, Ana Pinto;
PUBLISHED: 2025, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
AUTHORS: Rodrigues, Paula; Brochado, Ana; Sousa, Ana; Junaid, Muhammad; Borges, Ana Pinto;
PUBLISHED: 2025, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
7
TITLE: Factors influencing fan token purchase intent in sports fandom Full Text
AUTHORS: Marques, Fernando; Sousa, Ana; Barbosa, Belem;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
AUTHORS: Marques, Fernando; Sousa, Ana; Barbosa, Belem;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
8
TITLE: Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands
AUTHORS: Paula Rodrigues; Ana Sousa; Anna Boechat; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Contemporary Management Research, VOLUME: 21, ISSUE: 1
AUTHORS: Paula Rodrigues; Ana Sousa; Anna Boechat; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Contemporary Management Research, VOLUME: 21, ISSUE: 1
9
TITLE: Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
10
TITLE: Consumers' attitudes on downscale extensions of a luxury automotive brand
AUTHORS: Pedrosa, Gabriel; Nobre, Helena ; Sousa, Ana;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
AUTHORS: Pedrosa, Gabriel; Nobre, Helena ; Sousa, Ana;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
