Ana Daniela Ferreira Antunes de Sousa
AuthID: R-00K-H8E
1
TITLE: Evaluation of Consumer Masstige Brand Relationship Between Generations Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
2
TITLE: Mindfulness as a mediating mechanism between health importance and positive mental well-being
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
3
TITLE: The Role of Authenticity in Shaping Consumer-Brand Relationships and Recommendations in the Sports Industry Full Text
AUTHORS: Rodrigues, Paula ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
AUTHORS: Rodrigues, Paula ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
4
TITLE: From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
AUTHORS: Rodrigues, Paula; Brochado, Ana; Sousa, Ana; Junaid, Muhammad; Borges, Ana Pinto ;
PUBLISHED: 2025, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
AUTHORS: Rodrigues, Paula; Brochado, Ana; Sousa, Ana; Junaid, Muhammad; Borges, Ana Pinto ;
PUBLISHED: 2025, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
5
TITLE: The Effect of Authenticity Perceptions of Architectural Heritage on the Intention to Visit Cities
AUTHORS: Ana Sousa; Helena Nobre; Paula Cristina Lopes Rodrigues;
PUBLISHED: 2025, SOURCE: Advances in Science, Technology and Innovation, VOLUME: Part F1178
AUTHORS: Ana Sousa; Helena Nobre; Paula Cristina Lopes Rodrigues;
PUBLISHED: 2025, SOURCE: Advances in Science, Technology and Innovation, VOLUME: Part F1178
6
TITLE: Factors influencing fan token purchase intent in sports fandom Full Text
AUTHORS: Marques, Fernando; Sousa, Ana; Barbosa, Belem;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
AUTHORS: Marques, Fernando; Sousa, Ana; Barbosa, Belem;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
7
TITLE: Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands Full Text
AUTHORS: Paula Cristina Lopes Rodrigues; Ana Sousa; Anna Carolina Boechat; Ana Pinto Borges ;
PUBLISHED: 2025, SOURCE: Contemporary Management Research, VOLUME: 21, ISSUE: 1
AUTHORS: Paula Cristina Lopes Rodrigues; Ana Sousa; Anna Carolina Boechat; Ana Pinto Borges ;
PUBLISHED: 2025, SOURCE: Contemporary Management Research, VOLUME: 21, ISSUE: 1
8
TITLE: The Avatar Economy. User Experience and Purchase Intention as Drivers of Metachannel Marketing
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Francisco Castelo Branco;
PUBLISHED: 2025, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Francisco Castelo Branco;
PUBLISHED: 2025, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
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TITLE: Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
10
TITLE: Consumers' attitudes on downscale extensions of a luxury automotive brand
AUTHORS: Pedrosa, Gabriel; Nobre, Helena ; Sousa, Ana;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
AUTHORS: Pedrosa, Gabriel; Nobre, Helena ; Sousa, Ana;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
