Ana Daniela Ferreira Antunes de Sousa
AuthID: R-00K-H8E
11
TITLE: Brand addiction's mediation of brand love and loyalty's effect on compulsive buying: the case of human brands
AUTHORS: Rodrigues, P. ; Junaid, M.; Sousa, A.; Borges, A. P. ;
PUBLISHED: 2023, SOURCE: JOURNAL OF BRAND MANAGEMENT
AUTHORS: Rodrigues, P. ; Junaid, M.; Sousa, A.; Borges, A. P. ;
PUBLISHED: 2023, SOURCE: JOURNAL OF BRAND MANAGEMENT