11
TITLE: Brand Experience and Brand Equity: A Review and Future Research Agenda.
AUTHORS: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 22
INDEXED IN: WOS
12
TITLE: What's on the menu?: How celebrity chef brands create happiness
AUTHORS: Rodrigues, Paula ; Brochado, Ana; Sousa, Ana; Borges, Ana Pinto ; Barbosa, Isabel ;
PUBLISHED: 2023, SOURCE: EUROPEAN JOURNAL OF MARKETING
INDEXED IN: Scopus WOS CrossRef: 6
IN MY: ORCID
13
TITLE: Resilience and Sustainable Urban Tourism: Understanding Local Communities' Perceptions after a Crisis  Full Text
AUTHORS: Brochado, Ana; Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ; Veloso, Monica; Gomez Suarez, Monica;
PUBLISHED: 2023, SOURCE: SUSTAINABILITY, VOLUME: 15, ISSUE: 18
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
14
TITLE: Brand addiction's mediation of brand love and loyalty's effect on compulsive buying: the case of human brands
AUTHORS: Rodrigues, P. ; Junaid, M.; Sousa, A.; Borges, A. P. ;
PUBLISHED: 2023, SOURCE: JOURNAL OF BRAND MANAGEMENT
INDEXED IN: Scopus WOS CrossRef: 1 Unpaywall
IN MY: ORCID
Page 2 of 2. Total results: 14.