Ana Daniela Ferreira Antunes de Sousa
AuthID: R-00K-H8E
11
TITLE: How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Jorge Lopes; Ana Pinto Borges ;
PUBLISHED: 2024, SOURCE: Journal of Brand Strategy, VOLUME: 12, ISSUE: 4
AUTHORS: Paula Rodrigues ; Ana Sousa; Jorge Lopes; Ana Pinto Borges ;
PUBLISHED: 2024, SOURCE: Journal of Brand Strategy, VOLUME: 12, ISSUE: 4
INDEXED IN: 
Scopus 
CrossRef
Scopus CrossRef12
TITLE: Understanding masstige wine brands' potential for consumer-brand relationships
AUTHORS: Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto ; Ramos, Paulo Matos Graca ;
PUBLISHED: 2024, SOURCE: EUROPEAN BUSINESS REVIEW
AUTHORS: Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto ; Ramos, Paulo Matos Graca ;
PUBLISHED: 2024, SOURCE: EUROPEAN BUSINESS REVIEW
13
TITLE: World heritage brand: the importance of trust and authenticity to visitors' perceived world heritage site value
AUTHORS: Sousa, Ana; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: JOURNAL OF CULTURAL HERITAGE MANAGEMENT AND SUSTAINABLE DEVELOPMENT
AUTHORS: Sousa, Ana; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: JOURNAL OF CULTURAL HERITAGE MANAGEMENT AND SUSTAINABLE DEVELOPMENT
14
TITLE: Brand Experience and Brand Equity: A Review and Future Research Agenda.
AUTHORS: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 22
AUTHORS: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 22
INDEXED IN: 
WOS
WOS15
TITLE: What's on the menu?: How celebrity chef brands create happiness
AUTHORS: Rodrigues, Paula ; Brochado, Ana; Sousa, Ana; Borges, Ana Pinto ; Barbosa, Isabel ;
PUBLISHED: 2023, SOURCE: EUROPEAN JOURNAL OF MARKETING
AUTHORS: Rodrigues, Paula ; Brochado, Ana; Sousa, Ana; Borges, Ana Pinto ; Barbosa, Isabel ;
PUBLISHED: 2023, SOURCE: EUROPEAN JOURNAL OF MARKETING
16
TITLE: Resilience and Sustainable Urban Tourism: Understanding Local Communities' Perceptions after a Crisis Full Text
AUTHORS: Brochado, Ana; Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ; Veloso, Monica; Gomez Suarez, Monica;
PUBLISHED: 2023, SOURCE: SUSTAINABILITY, VOLUME: 15, ISSUE: 18
AUTHORS: Brochado, Ana; Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ; Veloso, Monica; Gomez Suarez, Monica;
PUBLISHED: 2023, SOURCE: SUSTAINABILITY, VOLUME: 15, ISSUE: 18
17
TITLE: Brand addiction's mediation of brand love and loyalty's effect on compulsive buying: the case of human brands
AUTHORS: Rodrigues, P. ; Junaid, M.; Sousa, A.; Borges, A. P. ;
PUBLISHED: 2023, SOURCE: JOURNAL OF BRAND MANAGEMENT
AUTHORS: Rodrigues, P. ; Junaid, M.; Sousa, A.; Borges, A. P. ;
PUBLISHED: 2023, SOURCE: JOURNAL OF BRAND MANAGEMENT
