Sónia de Almeida Ferreira
AuthID: R-002-PH7
1
TITLE: How Destination Familiarity Impacts on Word of Mouth of Tourist Destinations: The Moderation Effects of Social Media Engagement
AUTHORS: Sara Santos ; Sónia Ferreira; Luísa Augusto; Pedro Espírito Santo; Luciana Pessoa;
PUBLISHED: 2025, SOURCE: 12th European Conference on Social Media, ECSM 2025 in Proceedings of the 12th European Conference on Social Media, ECSM 2025, VOLUME: 12, ISSUE: 1
AUTHORS: Sara Santos ; Sónia Ferreira; Luísa Augusto; Pedro Espírito Santo; Luciana Pessoa;
PUBLISHED: 2025, SOURCE: 12th European Conference on Social Media, ECSM 2025 in Proceedings of the 12th European Conference on Social Media, ECSM 2025, VOLUME: 12, ISSUE: 1
2
TITLE: How Destination Narratives Influence Visit Intention
AUTHORS: Luísa Augusto; Sara Santos; Sónia Ferreira; Pedro Espírito Santo;
PUBLISHED: 2025, SOURCE: 8th International Conference on Tourism Research, ICTR 2025 in Proceedings of the International Conference on Tourism Research, VOLUME: 8, ISSUE: 1
AUTHORS: Luísa Augusto; Sara Santos; Sónia Ferreira; Pedro Espírito Santo;
PUBLISHED: 2025, SOURCE: 8th International Conference on Tourism Research, ICTR 2025 in Proceedings of the International Conference on Tourism Research, VOLUME: 8, ISSUE: 1
3
TITLE: Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand
AUTHORS: Sara Santos ; Pedro Espírito Santo; Sónia Ferreira;
PUBLISHED: 2024, SOURCE: Springer Series in Design and Innovation, VOLUME: 33
AUTHORS: Sara Santos ; Pedro Espírito Santo; Sónia Ferreira;
PUBLISHED: 2024, SOURCE: Springer Series in Design and Innovation, VOLUME: 33
4
TITLE: Which Factors Influence Word-of-Mouth for Tourism Video Ads?
AUTHORS: Luísa Paula Lopes Fernandes Augusto; Sara Cristina Valente dos Santos; Sónia de Almeida Ferreira; Pedro Manuel Espírito Santo; Maria de Almeida Vasconcelos;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
AUTHORS: Luísa Paula Lopes Fernandes Augusto; Sara Cristina Valente dos Santos; Sónia de Almeida Ferreira; Pedro Manuel Espírito Santo; Maria de Almeida Vasconcelos;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
5
TITLE: User-Generated Content in Tourism: Could it Impact Brand Equity and Intention to Visit?
AUTHORS: Santos, Sara ; Ferreira, Sonia; Vasconcelos, Maria;
PUBLISHED: 2024, SOURCE: 11th European Conference on Social Media in PROCEEDINGS OF THE 11TH EUROPEAN CONFERENCE ON SOCIAL MEDIA, ECSM 2024, VOLUME: 11, ISSUE: 1
AUTHORS: Santos, Sara ; Ferreira, Sonia; Vasconcelos, Maria;
PUBLISHED: 2024, SOURCE: 11th European Conference on Social Media in PROCEEDINGS OF THE 11TH EUROPEAN CONFERENCE ON SOCIAL MEDIA, ECSM 2024, VOLUME: 11, ISSUE: 1
6
TITLE: The Role of Social Media in Sustainable Branding. A Systemic Literature Review
AUTHORS: Sara Santos ; Maria Vasconcelos; Sónia Ferreira; Luísa Augusto; Pedro Espírito Santo;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Compelling Storytelling Narratives for Sustainable Branding
AUTHORS: Sara Santos ; Maria Vasconcelos; Sónia Ferreira; Luísa Augusto; Pedro Espírito Santo;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Compelling Storytelling Narratives for Sustainable Branding
7
TITLE: Examining the role of familiarity in the destination word-of-mouth
AUTHORS: Sónia Ferreira; Sara Santos; Luísa Augusto; Pedro E Santo; Maria Vasconcelos;
PUBLISHED: 2024, SOURCE: Proceedings of INTCESS 2024- 11th International Conference on Education & Social Sciences Publisher: International Organization Center of Academic Research (OCERINT)
AUTHORS: Sónia Ferreira; Sara Santos; Luísa Augusto; Pedro E Santo; Maria Vasconcelos;
PUBLISHED: 2024, SOURCE: Proceedings of INTCESS 2024- 11th International Conference on Education & Social Sciences Publisher: International Organization Center of Academic Research (OCERINT)
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Handle
Handle8
TITLE: Promotional tourism videos: examining the role of familiarity, attitude, and word-of-mouth towards the region
AUTHORS: Sónia Ferreira; Sara Santos; Luísa Augusto; Pedro E Santo; Maria Vasconcelos;
PUBLISHED: 2024, SOURCE: International Organization Center of Academic Research (OCERINT), ISSUE: 27 & 28
AUTHORS: Sónia Ferreira; Sara Santos; Luísa Augusto; Pedro E Santo; Maria Vasconcelos;
PUBLISHED: 2024, SOURCE: International Organization Center of Academic Research (OCERINT), ISSUE: 27 & 28
INDEXED IN: Handle
Handle9
TITLE: Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation.
AUTHORS: Santos, Sara ; Vasconcelos, Maria; Ferreira, Sonia; Augusto, Luisa; Santo, Pedro Espirito;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 23
AUTHORS: Santos, Sara ; Vasconcelos, Maria; Ferreira, Sonia; Augusto, Luisa; Santo, Pedro Espirito;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 23
INDEXED IN: 
WOS
WOS10
TITLE: Video Ad Informativeness and Narrative Structure and Transportation as Antecedents of Brand Choice: A Portuguese Brand Case Study
AUTHORS: Santos, S ; Santo, PE; Ferreira, S;
PUBLISHED: 2023, SOURCE: Springer Series in Design and Innovation, VOLUME: 27
AUTHORS: Santos, S ; Santo, PE; Ferreira, S;
PUBLISHED: 2023, SOURCE: Springer Series in Design and Innovation, VOLUME: 27
