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User-Generated Content in Tourism: Could it Impact Brand Equity and Intention to Visit?

AuthID
P-011-8S5

Author(s)

Santos, S

Ferreira, S

Vasconcelos, M

Editor(s)

Fotaris,P

Document Type

Proceedings Paper

Year published

2024

Published

in PROCEEDINGS OF THE 11TH EUROPEAN CONFERENCE ON SOCIAL MEDIA, ECSM 2024 in Proceedings of the European Conference on Social Media, ISSN: 2055-7213

Volume: 11, Issue: 1, Pages: 235-242 (8)

Conference

11Th European Conference on Social Media, Date: MAY 30-31, 2024, Location: University of Brighton, Brighton, ENGLAND, Host: University of Brighton

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Metadata
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Publication Identifiers

DOI: 10.34190/ecsm.11.1.2271

Handle: https://hdl.handle.net/10400.19/8664

Wos: WOS:001438501600028

Source Identifiers

ISSN: 2055-7213

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User-Generated Content in Tourism: Could it Impact Brand Equity and Intention to Visit?

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