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Do You Love Me, or Do You Hate Me? Bad Communication's Effect on Low-Cost Airline Brand
AuthID
P-010-JY9
3
Author(s)
Rodrigues, P
·
Sousa, A
·
Borges, AP
Document Type
Article in Press
Year published
2024
Published
in
JOURNAL OF CREATIVE COMMUNICATIONS,
ISSN: 0973-2586
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Wos
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Scopus
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Publication Identifiers
DOI
:
10.1177/09732586241249653
Scopus
: 2-s2.0-85195593737
Wos
: WOS:001241111100001
Source Identifiers
ISSN
: 0973-2586
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