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User-Generated Content in Tourism: Could it Impact Brand Equity and Intention to Visit?

AuthID
P-011-8S5

Author(s)

Santos, S

Ferreira, S

Vasconcelos, M

Editor(es)

Fotaris,P

Tipo de Documento

Proceedings Paper

Year published

2024

Publicado

in PROCEEDINGS OF THE 11TH EUROPEAN CONFERENCE ON SOCIAL MEDIA, ECSM 2024 in Proceedings of the European Conference on Social Media, ISSN: 2055-7213

Volume: 11, Número: 1, Páginas: 235-242 (8)

Conference

11Th European Conference on Social Media, Date: MAY 30-31, 2024, Location: University of Brighton, Brighton, ENGLAND, Host: University of Brighton

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Publication Identifiers

DOI: 10.34190/ecsm.11.1.2271

Handle: https://hdl.handle.net/10400.19/8664

Wos: WOS:001438501600028

Source Identifiers

ISSN: 2055-7213

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User-Generated Content in Tourism: Could it Impact Brand Equity and Intention to Visit?

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User-Generated Content in Tourism: Could it Impact Brand Equity and Intention to Visit?

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