Publications

AuthID
P-018-CT4

Author(s)

Document Type

Book Chapter

Year published

2025

Published

in Strategic Brand Management in the Age of AI and Disruption, ISSN: 2327-5502

Pages: 493-521 (28)

Indexing

Scopus^®

Unpaywall^®

Google Scholar^®

Publication Identifiers

DOI: 10.4018/979-8-3693-9461-8.ch020

Scopus: 2-s2.0-85219540123

Unpaywall: 10.4018/979-8-3693-9461-8.ch020

Source Identifiers

ISSN: 2327-5502

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