Metaverse Branding: A Review and Future Directions

AuthID
 P-018-CT4
1
Author(s)
Tipo de Documento
Book Chapter
Year published
2025
Publicado
in Strategic Brand Management in the Age of AI and Disruption, ISSN: 2327-5502
Páginas: 493-521 (28)
Indexing
Scopus®
Unpaywall®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85219540123
Unpaywall: 10.4018/979-8-3693-9461-8.ch020
Source Identifiers
ISSN: 2327-5502
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