Beyond the Click: The Evolution of Digital Marketing and Its Ethical Dilemmas

AuthID
 P-019-03J
5
Author(s)
Melo, D
·
Castro, B
·
Spínola, L
·
Brandao, L
·
4
Editor(s)
Reis,JL;Gomes,LM;Bogdanovic,Z;DosSantos,JPM
Document Type
Proceedings Paper
Year published
2025
Published
in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 1 in Smart Innovation Systems and Technologies, ISSN: 2190-3018
Volume: 438, Pages: 349-363 (15)
Conference
2024 International Conference on Marketing and Technologies-Icmarktech, Date: DEC 05-07, 2024, Location: Universidade dos Acores, PORTUGAL, Host: Universidade dos Acores
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105009286285
Wos: WOS:001600448200021
Source Identifiers
ISSN: 2190-3018
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