The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands' Nfts

AuthID
P-019-YZA
3
Author(s)
Fernandes, LA
Tipo de Documento
Article
Year published
2025
Publicado
in JOURNAL OF CONSUMER BEHAVIOUR, ISSN: 1472-0817
Volume: 24, Número: 6, Páginas: 2897-2916 (20)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-105013819649
Unpaywall: 10.1002/cb.70039
Wos: WOS:001555207600001
Source Identifiers
ISSN: 1472-0817
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Journal Factors
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