Attitudes of Generations X, Y and Z Towards Corporate Social Responsibility: Impact on Purchase Intention and Perception of Greenwashing

AuthID
 P-01B-PZ7
5
Author(s)
Pereira, T
·
Teixeira, A
·
Sousa, BB
·
Document Type
Book Chapter
Year published
2026
Published
in Smart Innovation, Systems and Technologies - Marketing and Smart Technologies, ISSN: 2190-3018
Pages: 642-653
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ISSN: 2190-3018
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