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TITLE: The role of consumer-cause identification and attitude in the intention to purchase cause-related products
AUTHORS: Paulo Alexandre de Oliveira Duarte; Susana C E Costa e Silva;
PUBLISHED: 2020, SOURCE: INTERNATIONAL MARKETING REVIEW, VOLUME: 37, ISSUE: 4
INDEXED IN: Scopus WOS
22
TITLE: Physical activity level as a booster of entrepreneurial intention: a social innovation approach  Full Text
AUTHORS: Rodrigues, R; Marques, CS; Esteves, D ; Bras, R; Santos, G; Gouveia, A; Duarte, P; Pinheiro, P ; O'Hara, K; Marques, V;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef: 4
23
TITLE: Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust  Full Text
AUTHORS: Susana C E Costa e Silva; Paulo Duarte; Joana Cesar Machado; Carla Martins;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
INDEXED IN: Scopus WOS
24
TITLE: Evaluation of Risks and Benefits of Physical Activity of Hypertensives and Normotensives: Fighting a Societal Burden
AUTHORS: Bras, R; Esteves, D ; Rodrigues, RG; Duarte, P; Gouveia, A; O'Hara, K; Pinheirom, P ;
PUBLISHED: 2020, SOURCE: MONTENEGRIN JOURNAL OF SPORTS SCIENCE AND MEDICINE, VOLUME: 9, ISSUE: 1
INDEXED IN: WOS CrossRef
25
TITLE: Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
AUTHORS: Susana C Silva; Paulo Duarte; Anel Sundetova;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 48, ISSUE: 4
INDEXED IN: Scopus WOS
26
TITLE: Need -for -touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers  Full Text
AUTHORS: Paulo Duarte; Susana C E Costa e Silva;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 55
INDEXED IN: Scopus WOS
27
TITLE: Motives to engage with sports brands on Facebook and Instagram-The case of a Portuguese football club  Full Text
AUTHORS: Joana Cesar Machado; Carla Carvalho Martins; Frederico Correia Ferreira; Susana C E Costa e Silva; Paulo Alexandre Duarte;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
INDEXED IN: Scopus WOS
28
TITLE: How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
AUTHORS: Susana Costa e Silva; Paulo Alexandre Oliveira Duarte; Sara Resende Almeida;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
INDEXED IN: Scopus WOS
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TITLE: Supporting sustainability by promoting online purchase through enhancement of online convenience  Full Text
AUTHORS: Swapan Kumar Saha; Paulo Duarte; Susana C Silva; Guijun J Zhuang;
PUBLISHED: 2020, SOURCE: ENVIRONMENT DEVELOPMENT AND SUSTAINABILITY
INDEXED IN: Scopus WOS
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TITLE: How to increase engagement on social media using the honeycomb model A case study in a Portuguese HR company  Full Text
AUTHORS: Susana Costa Silva; Wilian Feitosa; Paulo Duarte; Marta Vasconcelos;
PUBLISHED: 2020, SOURCE: REGE-REVISTA DE GESTAO, VOLUME: 27, ISSUE: 2
INDEXED IN: WOS
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