Luís Manuel da Silva Pereira Fructuoso Martinez
AuthID: R-000-JM2
11
TÃTULO: The Rise of Premium Private Label Brands in Grocery Retailing: Qualitative Insights from Young German Consumers
AUTORES: Schmidt, Anneka M.; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
AUTORES: Schmidt, Anneka M.; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
12
TÃTULO: 'Ditch the Dull, Embrace the Fun': Unleashing Trust in Health Clinics Through Livestream Emotional Enhancers
AUTORES: Hoang, D; Dao, HM; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
AUTORES: Hoang, D; Dao, HM; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
13
TÃTULO: Trends and Forecasts for Sales and Employment: An Overview of the e-Commerce Sector
AUTORES: Ramos, Filipe R.; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
AUTORES: Ramos, Filipe R.; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
14
TÃTULO: Advances in Digital Marketing and eCommerce. Fifth International Conference, 2024
AUTORES: Francisco J Martínez-López; Luis F Martinez; Philipp Brüggemann;
PUBLICAÇÃO: 2024, FONTE: Springer Proceedings in Business and Economics
AUTORES: Francisco J Martínez-López; Luis F Martinez; Philipp Brüggemann;
PUBLICAÇÃO: 2024, FONTE: Springer Proceedings in Business and Economics
15
TÃTULO: Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management Full Text
AUTORES: Lopez Lopez, David; Plaza Navas, Miquel Angel; Torres Prunonosa, Jose; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: ELECTRONIC COMMERCE RESEARCH
AUTORES: Lopez Lopez, David; Plaza Navas, Miquel Angel; Torres Prunonosa, Jose; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: ELECTRONIC COMMERCE RESEARCH
16
TÃTULO: The most likeable soccer players and the least likeable hockey players are in greater demand Full Text
AUTORES: Kotrba, Vojtech; Strnadova, Mirka; Martinez, Luis F.; Brinca, Pedro;
PUBLICAÇÃO: 2024, FONTE: JOURNAL OF ECONOMIC INEQUALITY
AUTORES: Kotrba, Vojtech; Strnadova, Mirka; Martinez, Luis F.; Brinca, Pedro;
PUBLICAÇÃO: 2024, FONTE: JOURNAL OF ECONOMIC INEQUALITY
17
TÃTULO: Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness
AUTORES: Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; Gilal, Rukhsana Gul;
PUBLICAÇÃO: 2023, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 32, NÚMERO: 6
AUTORES: Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; Gilal, Rukhsana Gul;
PUBLICAÇÃO: 2023, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 32, NÚMERO: 6
18
TÃTULO: The Influence of TikTok Videos on German Gen Z Consumers' Attitude and Purchase Intention Towards Sustainable Brands
AUTORES: Plotz, Susanne; Pastrana Martinez, L.M.; Martinez, Luis F.; Ramos, Filipe R.;
PUBLICAÇÃO: 2023, FONTE: 4th International Conference on Advances in Digital Marketing and eCommerce (DMeC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2023
AUTORES: Plotz, Susanne; Pastrana Martinez, L.M.; Martinez, Luis F.; Ramos, Filipe R.;
PUBLICAÇÃO: 2023, FONTE: 4th International Conference on Advances in Digital Marketing and eCommerce (DMeC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2023
19
TÃTULO: Editorial: Highlights in environmental psychology: pro-environmental purchase intent
AUTORES: Ertz, Myriam; Cioca, Lucian Ionel; Martinez, Luis F.;
PUBLICAÇÃO: 2023, FONTE: FRONTIERS IN PSYCHOLOGY, VOLUME: 14
AUTORES: Ertz, Myriam; Cioca, Lucian Ionel; Martinez, Luis F.;
PUBLICAÇÃO: 2023, FONTE: FRONTIERS IN PSYCHOLOGY, VOLUME: 14
20
TÃTULO: Preface
AUTORES: Martínez López, FJ; Martinez, LF;
PUBLICAÇÃO: 2022, FONTE: 3rd Digital Marketing and eCommerce Conference, DMEC 2022 in Springer Proceedings in Business and Economics
AUTORES: Martínez López, FJ; Martinez, LF;
PUBLICAÇÃO: 2022, FONTE: 3rd Digital Marketing and eCommerce Conference, DMEC 2022 in Springer Proceedings in Business and Economics
INDEXADO EM: 
Scopus
Scopus NO MEU: 
ORCID
ORCID