Helena Cristina Rocha Figueiredo Pereira Marques Nobre
AuthID: R-000-JRK
11
TÃTULO: Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls
AUTORES: Kip Becker; Helena Nobre;
PUBLICAÇÃO: 2013, FONTE: J. for Global Business Advancement, VOLUME: 6, NÚMERO: 3
AUTORES: Kip Becker; Helena Nobre;
PUBLICAÇÃO: 2013, FONTE: J. for Global Business Advancement, VOLUME: 6, NÚMERO: 3
12
TÃTULO: Company Integrity Management in the New Social Network Environment: A Comparison of Large and Small Firms on Facebook
AUTORES: Kip Becker; Vijay Kanabar; Helena Nobre;
PUBLICAÇÃO: 2011, FONTE: 20th Annual World Business Congress of the International-Management-Development-Association in CHALLENGES AND OPPORTUNITIES OF GLOBAL BUSINESS IN THE NEW MILLENNIUM: CONTEMPORARY ISSUES AND FUTURE TRENDS, VOLUME: 20
AUTORES: Kip Becker; Vijay Kanabar; Helena Nobre;
PUBLICAÇÃO: 2011, FONTE: 20th Annual World Business Congress of the International-Management-Development-Association in CHALLENGES AND OPPORTUNITIES OF GLOBAL BUSINESS IN THE NEW MILLENNIUM: CONTEMPORARY ISSUES AND FUTURE TRENDS, VOLUME: 20
INDEXADO EM: 
WOS
WOS13
TÃTULO: COMPANY INTEGRITY MANAGEMENT IN THE NEW SOCIAL NETWORK ENVIRONMENT: A STUDY OF SMALL, MEDIUM AND LARGE FIRMS ON FACEBOOK AND TWITTER
AUTORES: Kip Becker; Helena Nobre; Vijay Kanabar;
PUBLICAÇÃO: 2011, FONTE: 4th Annual EuroMed Conference of the EuroMed-Academy-of-Business in 4TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS RESEARCH CHALLENGES IN A TURBULENT ERA
AUTORES: Kip Becker; Helena Nobre; Vijay Kanabar;
PUBLICAÇÃO: 2011, FONTE: 4th Annual EuroMed Conference of the EuroMed-Academy-of-Business in 4TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS RESEARCH CHALLENGES IN A TURBULENT ERA
INDEXADO EM: WOS
WOS14
TÃTULO: Gestão Relacional de Marcas
AUTORES: Helena C R F P M Nobre;
PUBLICAÇÃO: 2011
AUTORES: Helena C R F P M Nobre;
PUBLICAÇÃO: 2011
INDEXADO EM: 
Handle
Handle