1
TÍTULO: Exploring Consumer Cosmopolitanism and Ethnocentrism Effects in the Purchase Intentions towards the Products of a Foreign Country
AUTORES: Ana Antunes A Sousa; Helana M Nobre; Minoo Farhangmehr;
PUBLICAÇÃO: 2017, FONTE: International Conference on Business and Economics (ICBE2017) in 2017 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMICS (ICBE2017)
INDEXADO EM: WOS
2
TÍTULO: THE EFFECTS OF DOWNWARD LINE EXTENSIONS ON CONSUMER BRAND ATTITUDE: THE CASE OF THE EUROPEAN PREMIUM AUTOMOTIVE MARKET
AUTORES: Gabriel Pedrosa; Helena Nobre;
PUBLICAÇÃO: 2017, FONTE: 10th Annual Conference of the EuroMed-Academy-of-Business in GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE
INDEXADO EM: WOS
3
TÍTULO: THE CUSTOMER EXPERIENCE WITH SELF-SERVICE TECHNOLOGIES IN SERVICE ENCOUNTERS
AUTORES: Antonio Samuel Teixeira; Helena Nobre; Claudia Simoes;
PUBLICAÇÃO: 2017, FONTE: 10th Annual Conference of the EuroMed-Academy-of-Business in GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE
INDEXADO EM: WOS
4
TÍTULO: FEAR OF TERRORISM AND THE COSMOPOLITAN VALUE SYSTEM REFLECTED IN THE TOURISTS' PERCEPTION OF COUNTRY IMAGE AND TRAVEL DECISION
AUTORES: Vanda Vereb; Helena Nobre; Minoo Farhangmehr;
PUBLICAÇÃO: 2017, FONTE: 10th Annual Conference of the EuroMed-Academy-of-Business in GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE
INDEXADO EM: WOS
5
TÍTULO: Organizational Culture in Cooperatives: an exploratory approach
AUTORES: Marisa R Ferreira ; Ana C Rodrigues; Cristina P Marques;
PUBLICAÇÃO: 2015, FONTE: 26th International-Business-Information-Management-Association Conference in INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH, VOLS I - VI, 2015
INDEXADO EM: Scopus WOS
6
TÍTULO: THE MARKETING STRATEGY AS A DIFFERENTIATING FACTOR IN THE PROVISION OF ARCHITECTURAL SERVICES
AUTORES: Faria, J; Nobre, H; Becker, K;
PUBLICAÇÃO: 2014, FONTE: 7th Annual EuroMed Conference of the EuroMed-Academy-of-Business in FUTURE OF ENTREPRENEURSHIP
INDEXADO EM: WOS
7
TÍTULO: Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls
AUTORES: Becker, K; Nobre, H;
PUBLICAÇÃO: 2013, FONTE: Journal for Global Business Advancement, VOLUME: 6, NÚMERO: 3
INDEXADO EM: Scopus
8
TÍTULO: TOWARD A LUXURY BRAND DEFINATION'
AUTORES: Kip Becker; Helena Nobre;
PUBLICAÇÃO: 2013, FONTE: 6th Annual EuroMed Conference of the EuroMed-Academy-of-Business in CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION
INDEXADO EM: WOS
9
TÍTULO: The Role of Social Networks in Developing and Maintaining Company and Brands Image
AUTORES: Helena Nobre; Joana Coelho; Kip Becker;
PUBLICAÇÃO: 2013, FONTE: 22nd Annual World Business Congress in FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, VOLUME: 22
INDEXADO EM: WOS
10
TÍTULO: Developing Social Network Marketing Strategies for Small and Medium Sized Firms
AUTORES: Helena Nobre; Daniela Silva; Kip Becker;
PUBLICAÇÃO: 2013, FONTE: 22nd Annual World Business Congress in FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, VOLUME: 22
INDEXADO EM: WOS
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