Catherine da Silveira
AuthID: R-00F-Z6X
1
TITLE: Reconceptualizing brand identity in a dynamic environment Full Text
AUTHORS: Catherine da Silveira; Carmen Lages ; Claudia Simoes ;
PUBLISHED: 2013, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 66, ISSUE: 1
AUTHORS: Catherine da Silveira; Carmen Lages ; Claudia Simoes ;
PUBLISHED: 2013, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 66, ISSUE: 1
