Carlos Guilherme Ferreira Morais Pires
AuthID: R-002-7AV
1
TITLE: Discovering ethnic minority business research directions using text mining and topic modelling
AUTHORS: Moro, Sergio; Pires, Guilherme; Rita, Paulo; Cortez, Paulo; Ramos, Ricardo F.;
PUBLISHED: 2022, SOURCE: JOURNAL OF RESEARCH IN MARKETING AND ENTREPRENEURSHIP
AUTHORS: Moro, Sergio; Pires, Guilherme; Rita, Paulo; Cortez, Paulo; Ramos, Ricardo F.;
PUBLISHED: 2022, SOURCE: JOURNAL OF RESEARCH IN MARKETING AND ENTREPRENEURSHIP
INDEXED IN: 
Scopus 
WOS
Scopus WOS2
TITLE: A cross-cultural case study of consumers' communications about a new technological product Full Text
AUTHORS: Sergio Moro; Guilherme Pires; Paulo Rita; Paulo Cortez;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 121
AUTHORS: Sergio Moro; Guilherme Pires; Paulo Rita; Paulo Cortez;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 121
INDEXED IN: Scopus WOS
Scopus WOS3
TITLE: A text mining and topic modelling perspective of ethnic marketing research
AUTHORS: Sergio Moro; Guilherme Pires; Paulo Rita; Paulo Cortez;
PUBLISHED: 2019, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 103
AUTHORS: Sergio Moro; Guilherme Pires; Paulo Rita; Paulo Cortez;
PUBLISHED: 2019, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 103
INDEXED IN: Scopus WOS
Scopus WOS4
TITLE: The Internet, consumer empowerment and marketing strategies
AUTHORS: Guilherme D Pires; John Stanton; Paulo Rita ;
PUBLISHED: 2006, SOURCE: EUROPEAN JOURNAL OF MARKETING, VOLUME: 40, ISSUE: 9-10
AUTHORS: Guilherme D Pires; John Stanton; Paulo Rita ;
PUBLISHED: 2006, SOURCE: EUROPEAN JOURNAL OF MARKETING, VOLUME: 40, ISSUE: 9-10
