A New Customer Brand Engagement Framework in Social Media: The Case of Beauti Portugal Sem Healthcare

AuthID
 P-00T-6YM
3
Author(s)
Document Type
Book Chapter
Year published
2021
Published
in New Techniques for Brand Management in the Healthcare Sector, ISSN: 2327-5502
Pages: 161-183
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85128126500
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ISSN: 2327-5502
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