Paula Cristina Lopes Rodrigues


AuthID: R-000-E57

Confirmed Publications: 94



1
TITLE: Evaluation of Consumer Masstige Brand Relationship Between Generations  Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
INDEXED IN: Scopus CrossRef
2
TITLE: Brand Experience and Brand Equity: A Review and Future Research Agenda.
AUTHORS: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 22
INDEXED IN: WOS
3
TITLE: Compelling storytelling narratives for sustainable branding
AUTHORS: Paula Rodrigues ; Ana Pinto Borges; Elvira Vieira; Victor Tavares;
PUBLISHED: 2024, SOURCE: Compelling Storytelling Narratives for Sustainable Branding
INDEXED IN: Scopus Openlibrary
4
TITLE: Do You Love Me, or Do You Hate Me? Bad Communication's Effect on Low-Cost Airline Brand
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: JOURNAL OF CREATIVE COMMUNICATIONS
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
5
TITLE: Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
6
TITLE: How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality  Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Jorge Lopes; Ana Pinto Borges ;
PUBLISHED: 2024, SOURCE: Journal of Brand Strategy, VOLUME: 12, ISSUE: 4
INDEXED IN: Scopus CrossRef
7
TITLE: How Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior?
AUTHORS: Vieira, Elvira; Borges, Ana Pinto ; Rodrigues, Paula ; Ostapenko, Svitlana; de Almeida, Antonio Lopes;
PUBLISHED: 2024, SOURCE: International Conference on Tourism, Technology and Systems (ICOTTS) in ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 2, ICOTTS 2023, VOLUME: 384
INDEXED IN: Scopus WOS CrossRef
8
TITLE: January 29, Changes in the fashion industry and consumer choices in the Portuguese context: directions
AUTHORS: Ferreira, Ana; Borges, Ana Pinto; Vieira, Bruno; Vieira, Elvira; Rodrigues, Paula ; Lopes, Jorge; Canavarro, Ana ;
PUBLISHED: 2024, SOURCE: STRATEGIC MANAGEMENT, ISSUE: 00
INDEXED IN: WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
9
10
TITLE: World heritage brand: the importance of trust and authenticity to visitors' perceived world heritage site value
AUTHORS: Sousa, Ana; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: JOURNAL OF CULTURAL HERITAGE MANAGEMENT AND SUSTAINABLE DEVELOPMENT
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 1 of 10. Total results: 94.

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