Paula Cristina Lopes Rodrigues
AuthID: R-000-E57
1
TITLE: AI-Driven E-Commerce: Consumer Reactions, Engagement, and the Path to Brand Loyalty
AUTHORS: Paula Rodrigues;
PUBLISHED: 2026, SOURCE: Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science - Advanced Technologies in Business, Volume I
AUTHORS: Paula Rodrigues;
PUBLISHED: 2026, SOURCE: Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science - Advanced Technologies in Business, Volume I
2
TITLE: Revitalizing wellness: the role of SPA experience in promoting emotional well-being and health consciousness
AUTHORS: Rodrigues, Paula; Pinto Borges, Ana;
PUBLISHED: 2026, SOURCE: EUROMED JOURNAL OF BUSINESS
AUTHORS: Rodrigues, Paula; Pinto Borges, Ana;
PUBLISHED: 2026, SOURCE: EUROMED JOURNAL OF BUSINESS
3
TITLE: Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands Full Text
AUTHORS: Paula Cristina Lopes Rodrigues; Ana Sousa; Anna Carolina Boechat; Ana Pinto Borges ;
PUBLISHED: 2025, SOURCE: Contemporary Management Research, VOLUME: 21, ISSUE: 1
AUTHORS: Paula Cristina Lopes Rodrigues; Ana Sousa; Anna Carolina Boechat; Ana Pinto Borges ;
PUBLISHED: 2025, SOURCE: Contemporary Management Research, VOLUME: 21, ISSUE: 1
INDEXED IN: 
Scopus 
CrossRef
Scopus CrossRef4
TITLE: The Avatar Economy. User Experience and Purchase Intention as Drivers of Metachannel Marketing
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Francisco Castelo Branco;
PUBLISHED: 2025, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Francisco Castelo Branco;
PUBLISHED: 2025, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
