Paula Cristina Lopes Rodrigues
AuthID: R-000-E57
1
TITLE: Evaluation of Consumer Masstige Brand Relationship Between Generations Full Text
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
INDEXED IN: 
Scopus 
CrossRef
Scopus CrossRef2
TITLE: How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality Full Text
AUTHORS: Paula Rodrigues; Ana Sousa; Jorge Lopes; Ana Pinto Borges ;
PUBLISHED: 2024, SOURCE: Journal of Brand Strategy, VOLUME: 12, ISSUE: 4
AUTHORS: Paula Rodrigues; Ana Sousa; Jorge Lopes; Ana Pinto Borges ;
PUBLISHED: 2024, SOURCE: Journal of Brand Strategy, VOLUME: 12, ISSUE: 4
INDEXED IN: Scopus CrossRef
Scopus CrossRef3
TITLE: How Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior?
AUTHORS: Vieira, Elvira; Borges, Ana Pinto ; Rodrigues, Paula; Ostapenko, Svitlana; de Almeida, Antonio Lopes;
PUBLISHED: 2024, SOURCE: International Conference on Tourism, Technology and Systems (ICOTTS) in ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 2, ICOTTS 2023, VOLUME: 384
AUTHORS: Vieira, Elvira; Borges, Ana Pinto ; Rodrigues, Paula; Ostapenko, Svitlana; de Almeida, Antonio Lopes;
PUBLISHED: 2024, SOURCE: International Conference on Tourism, Technology and Systems (ICOTTS) in ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 2, ICOTTS 2023, VOLUME: 384
4
TITLE: Compelling storytelling narratives for sustainable branding
AUTHORS: Paula Rodrigues; Ana Pinto Borges; Elvira Vieira; Victor Tavares;
PUBLISHED: 2024, SOURCE: Compelling Storytelling Narratives for Sustainable Branding
AUTHORS: Paula Rodrigues; Ana Pinto Borges; Elvira Vieira; Victor Tavares;
PUBLISHED: 2024, SOURCE: Compelling Storytelling Narratives for Sustainable Branding
INDEXED IN: Scopus 
Openlibrary
Scopus Openlibrary5
TITLE: Brand Experience and Brand Equity: A Review and Future Research Agenda.
AUTHORS: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 22
AUTHORS: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 22
INDEXED IN: 
WOS
WOS6
TITLE: Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand Full Text
AUTHORS: Rodrigues, C; Amélia Brandão ;
PUBLISHED: 2021, SOURCE: INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, VOLUME: 31, ISSUE: 1
AUTHORS: Rodrigues, C; Amélia Brandão ;
PUBLISHED: 2021, SOURCE: INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, VOLUME: 31, ISSUE: 1
