Paula Cristina Lopes Rodrigues
AuthID: R-000-E57
1
TITLE: The Role of Authenticity in Shaping Consumer-Brand Relationships and Recommendations in the Sports Industry Full Text
AUTHORS: Paula Rodrigues; Ana Sousa;
PUBLISHED: 2025, SOURCE: Journal of International Consumer Marketing
AUTHORS: Paula Rodrigues; Ana Sousa;
PUBLISHED: 2025, SOURCE: Journal of International Consumer Marketing