Paula Cristina Lopes Rodrigues
AuthID: R-000-E57
1
TITLE: AI-Driven E-Commerce: Consumer Reactions, Engagement, and the Path to Brand Loyalty
AUTHORS: Paula Rodrigues;
PUBLISHED: 2026, SOURCE: Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science - Advanced Technologies in Business, Volume I
AUTHORS: Paula Rodrigues;
PUBLISHED: 2026, SOURCE: Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science - Advanced Technologies in Business, Volume I
2
TITLE: Revitalizing wellness: the role of SPA experience in promoting emotional well-being and health consciousness
AUTHORS: Rodrigues, Paula; Pinto Borges, Ana ;
PUBLISHED: 2026, SOURCE: EUROMED JOURNAL OF BUSINESS
AUTHORS: Rodrigues, Paula; Pinto Borges, Ana ;
PUBLISHED: 2026, SOURCE: EUROMED JOURNAL OF BUSINESS
3
TITLE: The Avatar Economy: User Experience and Purchase Intention as Drivers of Metachannel Marketing
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Francisco Castelo Branco;
PUBLISHED: 2026, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Francisco Castelo Branco;
PUBLISHED: 2026, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
INDEXED IN: 
Scopus
Scopus4
TITLE: Rethinking Marketing and Communication in the Digital Era: Innovation, Sustainability, and Inclusion in Focus
AUTHORS: Borges, Ana Pinto; Vieira, Elvira; Remondes, Jorge; Rodrigues, Paula; Skvarciany, Viktorija;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 16
AUTHORS: Borges, Ana Pinto; Vieira, Elvira; Remondes, Jorge; Rodrigues, Paula; Skvarciany, Viktorija;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 16
INDEXED IN: 
WOS
WOS5
TITLE: From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
AUTHORS: Rodrigues, Paula; Brochado, Ana; Sousa, Ana; Junaid, Muhammad; Borges, Ana Pinto ;
PUBLISHED: 2025, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 35, ISSUE: 1
AUTHORS: Rodrigues, Paula; Brochado, Ana; Sousa, Ana; Junaid, Muhammad; Borges, Ana Pinto ;
PUBLISHED: 2025, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 35, ISSUE: 1
6
TITLE: Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands Full Text
AUTHORS: Paula Cristina Lopes Rodrigues; Ana Sousa; Anna Carolina Boechat; Ana Pinto Borges ;
PUBLISHED: 2025, SOURCE: Contemporary Management Research, VOLUME: 21, ISSUE: 1
AUTHORS: Paula Cristina Lopes Rodrigues; Ana Sousa; Anna Carolina Boechat; Ana Pinto Borges ;
PUBLISHED: 2025, SOURCE: Contemporary Management Research, VOLUME: 21, ISSUE: 1
INDEXED IN: Scopus 
CrossRef
Scopus CrossRef7
TITLE: The Avatar Economy. User Experience and Purchase Intention as Drivers of Metachannel Marketing
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges ; Francisco Castelo Branco ;
PUBLISHED: 2025, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges ; Francisco Castelo Branco ;
PUBLISHED: 2025, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
