Paula Cristina Lopes Rodrigues


AuthID: R-000-E57

Confirmed Publications: 77



51
TITLE: Antecedents and consequences of luxury brand engagement in social media
AUTHORS: Amélia Brandão ; Pinho, E; Rodrigues, P ;
PUBLISHED: 2019, SOURCE: Spanish Journal of Marketing - ESIC, VOLUME: 23, ISSUE: 2
INDEXED IN: Scopus CrossRef: 39
IN MY: ORCID
52
TITLE: Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand  Full Text
AUTHORS: Pedro Ferreira; Paula Rodrigues ; Pedro Rodrigues ;
PUBLISHED: 2019, SOURCE: MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY, VOLUME: 14, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 14
IN MY: ORCID
53
TITLE: Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands
AUTHORS: Clarinda Rodrigues; Paula Rodrigues ;
PUBLISHED: 2019, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 28, ISSUE: 7
INDEXED IN: Scopus WOS CrossRef: 53
IN MY: ORCID
54
TITLE: Consumer perceptions of corporate social responsibility and its impact on purchasing in economic crisis
AUTHORS: Borges, AP ; Rodrigues, P ; Branco, FC;
PUBLISHED: 2019, SOURCE: Global Business and Economics Review, VOLUME: 21, ISSUE: 5
INDEXED IN: Scopus CrossRef: 1
IN MY: ORCID
55
TITLE: Consumer perceptions of corporate social responsibility and its impact on purchasing in economic crisis
AUTHORS: Paula Rodrigues ; Francisco Castelo Branco; Ana Pinto Borges;
PUBLISHED: 2019, SOURCE: Global Business and Economics Review, VOLUME: 21, ISSUE: 5
INDEXED IN: CrossRef
IN MY: ORCID
56
TITLE: TECHNOLOGICAL INNOVATION AND VISUAL AESTHETIC ASPECT IN THE DELIGHT OF NEW LUXURY BRANDS
AUTHORS: Paula Rodrigues ; Ana Pinto Borges ; Miguel Guerreiro;
PUBLISHED: 2019, SOURCE: 12th Annual Conference of the EuroMed-Academy-of-Business in BUSINESS MANAGEMENT THEORIES AND PRACTICES IN A DYNAMIC COMPETITIVE ENVIRONMENT
INDEXED IN: WOS
IN MY: ORCID
57
TITLE: THE EFFECT OF NEGATIVE EMOTIONS TOWARD A CONSUMERS' PERCEPTION OF CSR
AUTHORS: Paula Rodrigues ; Ana Pinto Borges ;
PUBLISHED: 2019, SOURCE: 12th Annual Conference of the EuroMed-Academy-of-Business in BUSINESS MANAGEMENT THEORIES AND PRACTICES IN A DYNAMIC COMPETITIVE ENVIRONMENT
INDEXED IN: WOS
IN MY: ORCID
58
TITLE: The perception of corporate social responsibility of the city of Porto
AUTHORS: Borges, AP ; Vieira, EP; Rodrigues, P ;
PUBLISHED: 2019, SOURCE: INTERNATIONAL JOURNAL OF TOURISM CITIES, VOLUME: 5, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID
59
TITLE: Branding Porto: A case study of the 'essence of wine'
AUTHORS: Borges, AP ; Vieira, E; Rodrigues, P ;
PUBLISHED: 2018, SOURCE: The Branding of Tourist Destinations: Theoretical and Empirical Insights
INDEXED IN: Scopus CrossRef
IN MY: ORCID
60
TITLE: CORPORATE SOCIAL RESPONSIBILITY, BRAND ENGAGEMENT AND BRAND LOVE WHEN YOU VISIT A CITY
AUTHORS: Paula Rodrigues ; Ana Pinto Borges ; Elvira Vieira;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference
INDEXED IN: CrossRef
IN MY: ORCID
Page 6 of 8. Total results: 77.

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